The Shop.org Digital Summit is an event I look forward to all year. This year’s event certainly didn’t disappoint, with an agenda full of great keynotes, inspiring breakout sessions and lively roundtable discussions. We heard from a roster of great speakers — including some of our own customers like Jelly Belly, Fanatics, Perry Ellis and Aeropostale — on hot button topics like:
- How to use data to improve the customer experience
- How mobile is changing ecommerce
- How to improve your website for better conversion
I don’t know about you, but I left the event feeling inspired and energized.
Learning from Industry Professionals
In my opinion, one of the best parts of attending events like Shop.org is the opportunity to connect with others in the industry. It’s great to chat about challenges and opportunities, discuss best practices and find out what others in the industry are doing to overcome obstacles and reach their goals. One of the highlights of the conference for me was hosting a roundtable with Jasmin Walters, ECommerce Operations Manager at Aeropostale. Jasmin and I led a lively conversation on how brands and retailers can leverage reviews to improve the customer experience. In addition to being a powerful tool to help shoppers make informed purchase decisions, reviews are extremely powerful for businesses. It was fascinating to hear how different brands and retailers are using data gleaned from ratings and reviews to improve their products and better connect with their shoppers
New Product Offerings
PowerReviews also unveiled some exciting new products at Shop.org. We launched Seller Ratings, as well as PowerReviews for Brands, a suite of products to enable brands to generate more reviews, get better insights and directly engage with customers. In case you missed it, here’s a summary of our new product offerings designed to unify the consumer feedback experience and amplify its impact.
Google has approved PowerReviews as a partner for seller ratings on AdWords ads. Seller ratings is live in the United States, United Kingdom, Germany, France, New Zealand, Australia, Japan, and the Netherlands. Seller ratings appear in the form of stars and review counts on AdWords ads on google.com, Google Shopping and their respective country sites. This 5-star rating system represents aggregated rating and review data for the merchant, compiled from multiple sources including third party aggregators, Google Consumer Surveys, and the Google Trusted Stores program. As a Google Shopping partner for seller ratings, PowerReviews can share review content with Google so that it’s surfaced on AdWords ads.
PowerReviews for Brands
PowerReviews for Brands is a suite of products designed to help brands leverage reviews to drive sales and improve products. PowerReviews for brands includes a selection of products, which include:
Product Sampling: Brands can send samples to targeted groups of consumers, including PowerReviews on-demand community of reviewers, and generate user reviews before a product launch, for seasonal promotion or for products that need more reviews.
Content Insights: Our trained moderators help you mine valuable insights from review copy by tagging reviews for specific content, then delivering their findings in easy to read reports. Specifically, PowerReviews will identify:
- Ideas for product improvements
- Ideas for new product innovations
- Customer quotes, which can be used in marketing assets
Open Syndication Network: PowerReviews is committed to an Open Syndication Network and distributing content from its brands to 2,500 retailers across the network, regardless of review platform. In turn, we supply our retailers with content from other review platforms to maximize the reach and impact of user-generated content.
Brand Engage: The ability to answer consumer questions on ecommerce sites has been proven to increase the probability of a sale. Brand engage allows brands to answer consumer questions on their retail partner sites, getting the benefit of engaging directly with consumers and strengthening retail sales and relationships.
Did you attend the 2015 Shop.org Digital Summit? Was was your favorite part of the event?