July 2, 2014 – CHICAGO – Consumer reviews platform Viewpoints announced today it has completed its acquisition of PowerReviews. With the acquisition, the companies have merged under the PowerReviews brand to offer innovative consumer engagement solutions, including ratings and reviews and questions and answers to leading brands and retailers.
As mobile device use blurs the lines between in-store and online environments and consumers exhibit increasingly omnichannel shopping behaviors, consumer reviews have remained an in-demand resource when making informed purchasing decisions.
“The completed acquisition brings choice and innovation back and marks a new era of innovation in the consumer engagement marketplace. We are committed to providing new and innovative ways to engage consumers at the moment of purchase, no matter where they are,” said Matt Moog, CEO of PowerReviews. “The PowerReviews Consumer Engagement Engine is easy to implement and scale, allowing us to deliver customized solutions to empower our clients and keep them at the cutting edge of consumer engagement.”
The PowerReviews Consumer Engagement Engine, currently in use by more than 1,000 brands and retailers, is focused on four key capabilities to deliver first-rate implementations:
- Consumer engagement through ratings and reviews and questions and answers
- Content promotion and syndication via major retailers and search engines
- Measurement and reporting complete with custom reports and alerts
- Professional services that help brands and retailers engage their customers and learn from best practices
For more information about the new PowerReviews and the acquisition, visit the PowerReviews website.
PowerReviews, founded in 2005, is a leading provider of technology to help brands and retailers better engage their consumers. The PowerReviews Consumer Engagement Engine is in use by more than 1,000 brands, retailers and other customer centric companies who trust PowerReviews to help them engage consumers everywhere: at home, on the go, or in-store. PowerReviews has collected and moderated more than 22 million customer reviews. Guided by the principles of innovation, trust and value, PowerReviews delivers a true multi-tenant SaaS platform for consumer engagement that is easy for clients to implement, accept new features, and customize, empowering them to engage consumers everywhere.
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