World Kitchen is an American kitchenware products maker and distributor known for their iconic kitchen brands, such as Pyrex, Corelle, Corningware, and Chicago Cutlery. World Kitchen has been a PowerReviews client since 2014, using products including Ratings & Reviews, Q&A and Syndication.
World Kitchen recognizes that reviews are a helpful tool in driving traffic and sales, which is why the company focuses on consistently generating more of this content. In the last year, World Kitchen has worked with the PowerReviews client success team to collect more than 19,000 reviews on more than 93% of the products on their website viewed by consumers.
In addition, World Kitchen understands that consumers purchase their products from a variety of different retailers. In order to reach consumers wherever they shop, World Kitchen participates in the PowerReviews Open Network.
“We syndicate content to retailers from Macy’s to Walmart in both the U.S. and Canada. It’s incredibly simple from our perspective: We collect a review on our site, and then we’re set up for syndication which automatically propagates that review [to our retailers] and it’s terrific,” said Ken Bausch, VP and General Manager North American Retail for World Kitchen.
Prior to partnering with PowerReviews, World Kitchen worked with another ratings and reviews provider. When they decided to make the switch, the process was quick and easy.
“The conversion from our former ratings and reviews vendor was incredibly simple and seamless,” said Bausch.
While World Kitchen initially chose PowerReviews for access to products such as Ratings & Reviews, Q&A, and Syndication, they’ve continued their partnership thanks to the product ease of use and the service they receive.
“Even though [PowerReviews] has grown a great deal as a company, it’s still personable service and they’re very aware of our business,” concluded Bausch.
“The conversion from our former ratings and reviews vendor was incredibly simple and seamless."”- Ken Bausch, VP and General Manager North American Retail
“Even though [PowerReviews] has grown a great deal as a company, it’s still personable service and they're very aware of our business.”- Ken Bausch, VP and General Manager North American Retail