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Transparency Economy (1)

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  • Welcome and Opening Remarks

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  • Transparency, Authenticity & Trust: The role of information and opinion in culture and commerce

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  • Sampling & Syndication: Creative strategies for getting authentic brand content on key retailer sites

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  • Uncover Insights that matter most to your business

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  • Quick answers to purchase-blocking questions: Ulta's strategies for successful Q&A

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  • Picture that! The role of visual content and how to leverage It

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  • Collecting reviews without ecommerce

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  • SEO best practices for User-Generated Content

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  • Chicago dreams: Retail innovation for good

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  • A legal perspective: How the administration sees reviews and consumer protection

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  • Big challenges, big opportunities

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  • Bee Better: Purpose and profit through ecommerce excellence and sock tech

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  • The Open Network: More content, more reach, more value

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  • UGC beyond the product page

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