Also known as Generation Z, the Centennials are a new generation of consumer who are self-aware, savvy and equipped with technology. Age 13-18 and born around the turn of the century, they already make up nearly a quarter of the population. And by 2020, this will rise to 40%. What can brands and retailers do to better interact with these young, connected consumers?
PowerReviews surveyed 1,000+ Centennials to understand where, when and how they’re spending — and plan to spend their money. Download the study to understand: