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Centennial Shopper Study

Centennial Image (1)Connecting With the Next Generation of Consumers

Also known as Generation Z, the Centennials are a new generation of consumer who are self-aware, savvy and equipped with technology. Age 13-18 and born around the turn of the century, they already make up nearly a quarter of the population. And by 2020, this will rise to 40%. What can brands and retailers do to better interact with these young, connected consumers?

PowerReviews surveyed 1,000+ Centennials to understand where, when and how they’re spending — and plan to spend their money. Download the study to understand:

  • The Centennial personality
  • The truth about Centennials and reviews
  • How you can get Generation Z shoppers to engage with your brand


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