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30-min Webinar | Mining UGC to Drive Sales and Insights

User-generated content, such as ratings and reviews, images, and Q&A, has revolutionized the online consumer purchase journey. As consumers become more mobile, they are demanding relevant user generated content and a seamless shopping experience across channels.

Learn how Room & Board leverages reviews online and in-store.


During this webinar, Kimberly Ruthenbeck, Director of Web Customer Experience at Room & Board discusses how the company unifies the voice of the consumer online and in-store to improve the shopping journey, increase sales, and create actionable insights.

Session highlights:

  • Discover how Room & Board uses ratings and reviews to impact the consumer journey across all channels
  • Learn how Room & Board mines reviews for feedback and to gain product insights
  • Explore strategies for driving more traffic and sales with UGC

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Kimberly Ruthenbeck | Room & Board | Director of Web Customer Experience

6d83e587-f9f2-43d1-8229-84101a816958Ruthenbeck has been with national home furnishings retailer Room & Board since 1994, serving in a variety of strategic roles and leading teams in the following areas: stores, vendor management, inventory management, and merchandising.  Her breadth of experience and passion for the customer has led her to her current role as director of web experience.

Since 2008, Ruthenbeck and her team have developed the website into a best-in-class experience by creating a site that is both intuitive and inspiring. has been recognized for its leading-edge presentation of complex product options and customization that have translated to double-digit sales increases online.

Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.

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