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Proven Power of Reviews

How do ratings and reviews influence the buying behavior of the modern consumer?

Technology has fundamentally changed the way we shop. Consumers not only have an unprecedented amount of choice in their purchase decisions; they are empowered with virtually all the information they need to buy at any moment.

Subsequently, consumer expectations have shifted. Shoppers demand product specific information not only from retailers and manufacturers but also– and more importantly– from other consumers.

PowerReviews set out to examine this shift in consumer expectations. This report presents key findings from the survey and analysis, which explored in depth how ratings and reviews impact consumer decision making.

Attend this 30 minute webinar to explore:

  • Consumers’ expectations and trust of reviews
  • Impact of reviews on purchase decisions
  • Review formats that consumers prefer
  • Importance of negative reviews
  • Why customers leave (or don’t leave) reviews

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Theresa O’Neil | SVP, Marketing


theresa-oneilTheresa is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability. Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.

Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.

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