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Webinar: Back to the Marketing Strategy Drawing Board

OnDemand Webinar

The retail landscape is constantly evolving, thanks to many factors including technology advancements, new (and different) competition, global market shifts, and the ever-changing expectations of shoppers. Businesses that don’t adapt to keep up with these changes risk losing consumers to businesses that do.

In the midst of these changes, nearly every CMO is being asked the big strategic questions: What will happen, how should our strategy change in order to win, and will you have an answer by tomorrow?

In order to remain competitive in this ever-changing landscape, CMOs must go back to the strategy drawing board. Watch this recorded webinar with Kim Feil, former CMO of OfficeMax, Walgreens, and Sara Lee, as she shares strategies marketing leaders can use to navigate change and effectively compete and win.

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Featured Presenter

Kim Feil | CEO | bizHive

Feil leads and consults on transformations by working with companies to formulate profitable value propositions to tap unrealized competitive advantage.

She has been a retailer, general manager, consultant and ecommerce leader in marketing, sales and strategy at OfficeMax, Walgreens, Sara Lee, Kimberly-Clark, Information Resources Inc, Dr Pepper/7UP and Frito-Lay, giving her a unique 360-degree multi channel perspective.

She serves on the boards of On the Border Mexican Grill & Cantina and Krystal Co. and is advisor to RetailNext, Aspire Healthy Energy Drinks and 12 Digit Media. She is a past board member of Roundy’s. She has been named a “Woman to Watch” by Ad Age, Crain’s Chicago Business, and Consumer Goods & Technology magazines; dubbed a “futurist” by Fortune Magazine; and recognized by Advertising Women of New York in 2010 for “Changing the Game.” She is inducted in the In-Store Marketing Institute Hall of Fame. She is president of the CMO Club-Chicago, serves on the Global Retail Marketing Association Advisory Board, and was Chair of the 2014-15 American Heart Association Chicago Go Red for Women campaign.

Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.

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