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Webinar: Compete with Amazon and Win

How Authentic User Generated Content Generates Trust and Sales, Online and In-Store

Amazon is a market leader in almost every capacity. With more than 304 million active users worldwide, its revenue exceeded $107 billion in 2015. It is the global shopping destination of choice and retailers are under no illusion about the competition they face.

Retailers are asking themselves if they can replicate Amazon’s success. PowerReviews conducted a survey of more than 1,000 US shoppers to understand the factors that contribute to Amazon’s dominance.

Join Theresa O’Neil, SVP of Marketing at PowerReviews, for this on-demand webinar that will explore: 

  • How the majority of consumers are using retailer sites as a shop window before being tempted over to Amazon to make a purchase
  • How Amazon establishes trust with shoppers throughout the entire shopping journey
  • How the majority of consumers are irritated by poor product descriptions when they’re researching online
  • Amazon’s ability to provide perks to the buyer to sweeten the sale

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Featured Presenter

TheresaONeilTHERESA O’NEIL | Senior Vice President, Marketing
Theresa is the SVP of Marketing for PowerReviews. She is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability. Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.

Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.

View On-Demand Webinars

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