Winning in the ecommerce landscape means keeping ahead of rising customer expectations and an increasingly competitive marketplace. Four out of five shoppers (83%) visit between one and three retailers or brands before making a purchase, and nearly one in five (17%) visit over four brands or retailers.
User Generated Content (UGC)– including ratings and reviews, Q&A, and images– is proven to increase traffic and sales. In fact, 88% of consumers specifically look for visuals–such as photos or videos–submitted by other consumers prior to making a purchase. 32% of consumers report they’re less likely to purchase a product if they can’t find photos or videos of the product from other consumers, and this number jumps to 47% for consumers age 18-29
To compete and win, online retailers need to leverage user-generated content to increase consideration and conversion. And leading edge retailers mine UGC to uncover insights that help them improve products, services, and the shopping experience.
In this webinar, PowerReviews and Workarea cover 4 ways to optimize your ecommerce business using UGC. In this webinar, you will learn how to:
You’ll also receive tips on how to Identify key performance indicators of UGC to start measuring your success.
THERESA O’NEIL | Senior Vice President, Marketing
Theresa is the SVP of Marketing for PowerReviews. She is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability. Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.
Cheryl Amaya | Workarea | Director of Customer Success
Cheryl Amaya is the quintessential customer advocate and has been with WebLinc for over five years. At the top of her priorities is identifying merchants’ needs and guiding them to find the best solutions for their online business. She maintains a relationship with every retailer using the Workarea platform, including Sanrio/Hello Kitty, U.S. Polo Assn., and Woodcraft, wherein she evaluates their ecommerce solutions to help them maximize revenue. Cheryl employs a holistic approach by benchmarking the digital commerce industry, researching the competitive landscape, analyzing user data and traffic flow, auditing SEO efforts, and evaluating how each customer is differentiating their brand in the bigger ecommerce picture. Entrepreneurship runs in Cheryl’s blood as she co-founded an online marketing and business resource firm, helping entrepreneurs to develop their unique business models and online presence. She also published an international sports magazine and has taught junior high students.
PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.View On-Demand Webinars