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Webinar: How Visual Content Influences Purchase Behavior

It’s no secret that visual content is becoming an integral part of the lives of today’s consumers. Deloitte predicts that in 2016, 2.5 trillion photos will be shared or stored online, a 15% increase from 2015. And it’s estimated that over 90% of those photos will be taken on a mobile device.

Visual content is also changing the way consumers browse for and purchase products. PowerReviews conducted a survey of more than 1,000 American consumers to better understand the role visual content plays in the path to purchase.

During this webinar, Theresa O’Neil, SVP of Marketing at PowerReviews, shares what we learned about how visual content — such as photos and videos — builds consumer trust and ultimately influences purchase behavior. She covers:

  • What kind of visual content consumers want
  • How the preferences of shoppers vary by age
  • The ways visual content builds trust and influences customer behavior
  • Where shoppers want to consume visual content


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Featured Presenter

TheresaONeilTHERESA O’NEIL | Senior Vice President, Marketing
Theresa is the SVP of Marketing for PowerReviews. She is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability. Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.

Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.

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