Visual content is also changing the way consumers browse for and purchase products. PowerReviews conducted a survey of more than 1,000 American consumers to better understand the role visual content plays in the path to purchase.
During this webinar, Theresa O’Neil, SVP of Marketing at PowerReviews, shares what we learned about how visual content — such as photos and videos — builds consumer trust and ultimately influences purchase behavior. She covers:
THERESA O’NEIL | Senior Vice President, Marketing
Theresa is the SVP of Marketing for PowerReviews. She is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability. Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.
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