Amazon is a market leader in almost every capacity. With more than 304 million active users worldwide, its revenue exceeded $107 billion in 2015. It is the global shopping destination of choice and retailers are under no illusion about the competition they face.
Retailers are asking themselves if they can replicate Amazon’s success. PowerReviews conducted a survey of more than 1,000 U.S. shoppers to understand the factors that contribute to Amazon’s dominance.
Join Theresa O’Neil, SVP of Marketing at PowerReviews, for this on-demand webinar that will explore:
- How the majority of consumers are using retailer sites as a shop window before being tempted over to Amazon to make a purchase
- How Amazon establishes trust with shoppers throughout the entire shopping journey
- How the majority of consumers are irritated by poor product descriptions when they’re researching online
- Amazon’s ability to provide perks to the buyer to sweeten the sale