User-generated content, such as ratings, reviews, images and Q&A, plays an integral role in a consumer’s path to purchase. Because of this, companies can be tempted to modify this content to ensure that shoppers are more likely to complete their purchase.
The Federal Trade Commission oversees consumer protection to prevent companies from engaging in this harmful and fraudulent behavior. In this webinar featuring Lesli Esposito from DLA Piper, we will take a look at the do’s and don’ts of reviews from the legal perspective.
View this webinar and you will:
- Take an in-depth look at the Federal Trade Commission and how it enforces consumer protection
- Explore what the new administration prioritizes in consumer protection
- Learn how to successfully navigate the Consumer Review Fairness Act