It’s no secret that visual content is becoming an integral part of the lives of today’s consumers. Deloitte predicts that in 2016, 2.5 trillion photos will be shared or stored online, a 15% increase from 2015. And it’s estimated that over 90% of those photos will be taken on a mobile device.
Visual content is also changing the way consumers browse for and purchase products. PowerReviews conducted a survey of more than 1,000 U.S. consumers to better understand the role visual content plays in the path to purchase.
During this webinar, we’ll cover:
- What kind of visual content consumers want
- How the preferences of shoppers vary by age
- The ways visual content builds trust and influences customer behavior
- Where shoppers want to consume visual content