How do Everyday Influencers affect consumers?

Word of mouth, in its most powerful form, is a way for consumers to get information or recommendations from other consumers – people who are similar to them, whom they genuinely trust. That’s why brands must look to their everyday influencers.

Whether brands want to launch a new product, increase brand awareness through a marketing campaign, or push a product rebrand, the influence of word of mouth is much stronger coming from people already willing to give out brand recommendations.

As a result, brands are realizing that getting customers to listen doesn’t require the loudest voice, but one that can be trusted.