Word of mouth, in its most powerful form, is a way for consumers to get information or recommendations from other consumers – people who are similar to them, whom they genuinely trust. That’s why brands must look to their everyday influencers.
Whether brands want to launch a new product, increase brand awareness through a marketing campaign, or push a product rebrand, the influence of word of mouth is much stronger coming from people already willing to give out brand recommendations.
As a result, brands are realizing that getting customers to listen doesn’t require the loudest voice, but one that can be trusted.
Dive into the answers in the full guide, and gain valuable insights on leveraging everyday influencers for your brand.
