Oct 5-6, 2021

VIRTUAL

POWERUP

Elevate Your UGC Strategy to the Next Level

Days
Hours
Minutes
Seconds

Why attend Virtual PowerUp?

PowerUP Your UGC Program

Learn from the biggest and brightest brands and retailers over two days.

Interactive & informative

No slides, 30-minute discussion format, plenty of time for your questions.

From the Comfort of Your Desk

Totally free, no travel required.

SPEAKERS

Hear from major brands and retailers:
KeyNote Speaker
Molly Bloom
Entrepreneur, Bestselling Author
Molly Bloom is is an entrepreneur and bestselling author of Molly’s Game–a memoir adapted into an award-winning film by Aaron Sorkin. She is olympic skiing hopeful, turned high-stakes poker game ringleader, turned FBI informant. Her story is one of resilience, self-empowerment and transformation - a bit like what it's been like to be in ecommerce over the 18 months.

Erica Fortune

SVP, eCommerce, Big Lots Stores

Sri Rajagopalan

Co-host of 'The CPGGUYS' podcast

Tim Lakin

Ecommerce Merchandising Manager, Skechers

Kendall Gysin

Senior Product Manager - eCommerce at Crocs

Stephen Koven

VP, Omnichannel & Ecommerce at Crossmark (formerly Hormel, Henkel and Clorox)

Mitchell Steinberg

Director, eCommerce & Digital Marketing, Kérastase Paris & Shu Uemura

Ryan Leglu

Director, Ecommerce Operations, The North Face

Sean Barry

Manager, Digital Business at Timberland

Megh Burgess

Ecommerce Leader, Zildjian

Anthony Cialdea

Digital Copywriter, BJ's Wholesale Club

Josh Pinsonneault

Digital Experience Manager, BJs Wholesale Club

Adam Miller

VP Marketing, JUNK Brands

Wes Schroll

CEO & Founder at Fetch Rewards

Matthew Deming

Senior Director, Customer Experience, Zoro

Brandon Rhea

VP of Community, Fandom

Peter V.S. Bond

Ecommerce Veteran and Co-Host of The CPG Guys Podcast

Agenda

All times are CST

Day 1

10:00 - 10:30 AM

PowerReviews logo
Andy Smith, VP of Marketing, & Saarah Shaikh, VP of Customer Success

We’ve been busy exploring UGC market trends with surveys, back-end conversion data and more over the last year. We’ll explore all the main themes in this not-to-be-missed kick-off session with two of our best.

10:30 - 11:00 AM

Mitchell Steinberg, Director, eCommerce & Digital Marketing

L’Oréal Kérastase leverages product sampling incredibly strategically to support product launches, which has resulted in more than 1,000 reviews with an overall 4.46 average star rating. Here we explore the approach in more detail.

Mitchell Steinberg, Director, eCommerce & Digital Marketing

L’Oréal Kérastase leverages product sampling incredibly strategically to support product launches, which has resulted in more than 1,000 reviews with an overall 4.46 average star rating. Here we explore the approach in more detail.

11:00 - 11:30 AM

Stephen Koven, VP, Omnichannel & Ecommerce
Stephen Koven, now of Crossmark and formerly of Hormel, Henkel and Clorox, will dig into the key elements of a successful Grocery PDP.
Stephen Koven, VP, Omnichannel & Ecommerce

Stephen Koven, now of Crossmark and formerly of Hormel, Henkel and Clorox, will dig into the key elements of a successful Grocery PDP.

11:30 - 12:00 PM

Anthony Cialdea, Digital Copywriter, & Josh Pinsonneault, Digital Experience Manager

User-generated content has become increasingly important on BJs.com. Join this session to learn more about the BJs strategy, including how the club-style retailer is leveraging UGC to create meaningful customer engagement.

Anthony Cialdea, Digital Copywriter, & Josh Pinsonneault, Digital Experience Manager

User-generated content has become increasingly important on BJs.com. Join this session to learn more about the BJs strategy, including how the club-style retailer is leveraging UGC to create meaningful customer engagement.

12:00 - 12:30 PM

Sean Barry, Manager, Digital Business at Timberland, & Ryan Leglu, Director, Ecommerce Operations at The North Face

Personalization is a critical element of providing an outstanding customer experience, whether on or offline. In this session, we explore how two of the most recognizable clothing brands in the world build personalization into their UGC strategies to provide shoppers the information they need to make educated purchase decisions in a digital environment.

12:30 - 1:00 PM

Megh Burgess, Ecommerce Leader

For musicians, the Zildjian name is legendary and has an army of devoted users. Its cymbals are high consideration items, with the sound generated obviously key to purchase decisions. Pivoting online during the Covid pandemic, Zildjian leaned in on UGC – and specifically user-generated imagery and video – to educate and inform its customers. This session will explore that transition, along with more generally how UGC can help generate sales on high-consideration products historically more suited to the in-person store experience.

Megh Burgess, Ecommerce Leader

For musicians, the Zildjian name is legendary and has an army of devoted users. Its cymbals are high consideration items, with the sound generated obviously key to purchase decisions. Pivoting online during the Covid pandemic, Zildjian leaned in on UGC – and specifically user-generated imagery and video – to educate and inform its customers. This session will explore that transition, along with more generally how UGC can help generate sales on high-consideration products historically more suited to the in-person store experience.

1:00 - 2:00 PM

Molly Bloom, Entrepreneur & Bestselling Author

Molly Bloom is is an entrepreneur and bestselling author of Molly’s Game–a memoir adapted into an award-winning film by Aaron Sorkin. She is an olympic skiing hopeful, turned high-stakes poker game ringleader, turned FBI informant. Her story is one of resilience, self-empowerment and transformation – a bit like what it’s been like to be in ecommerce over the past 18 months.

Day 2

10:00 - 10:30 AM

Tim Lakin, Ecommerce Merchandising Manager

Standing up a Q&A program takes work. Learn exactly what it takes and whether it’s all worth it from someone who’s been there and done it.

Tim Lakin, Ecommerce Merchandising Manager

Standing up a Q&A program takes work. Learn exactly what it takes and whether it’s all worth it from someone who’s been there and done it.

10:30 - 11:00 AM

Adam Miller, VP of Marketing

Junk Brands offers high performance headband brand sold online and in specialist retail stores throughout the MidWest. Famed for its brand partnerships, the niche company’s UGC strategy incorporates Ratings & Reviews and Q&A – and involves responding to customer questions within 16 hours maximum. This commitment has had big impact on conversion. We will dig deeper in this session.

Adam Miller, VP of Marketing

Junk Brands offers high performance headband brand sold online and in specialist retail stores throughout the MidWest. Famed for its brand partnerships, the niche company’s UGC strategy incorporates Ratings & Reviews and Q&A – and involves responding to customer questions within 16 hours maximum. This commitment has had big impact on conversion. We will dig deeper in this session.

11:00 - 11:30 AM

Brandon Rhea, VP of Community

Fandom is the world’s largest fan platform, reaching more than 315 million unique visitors per month and hosting more than 250,000 fan-generated wikis. Brandon Rhea, Vice President of Community at Fandom, discusses the pillars of how to create a successful UGC community, including community management, development, partnerships, monetization, online trust & safety and how ecommerce teams can apply some of these concepts in their day-to-day.

Brandon Rhea, VP of Community

Fandom is the world’s largest fan platform, reaching more than 315 million unique visitors per month and hosting more than 250,000 fan-generated wikis. Brandon Rhea, Vice President of Community at Fandom, discusses the pillars of how to create a successful UGC community, including community management, development, partnerships, monetization, online trust & safety and how ecommerce teams can apply some of these concepts in their day-to-day.

11:30 - 12:00 PM

PowerReviews logo
PowerReviews Product Team

We’ve been busy innovating in recent months and have some exciting plans for our product. Our technology and product leaders will walk through it all in this session.

12:00 - 1:00 PM

CPG Guys LIVE! with Wes Scholl, CEO of Fetch Rewards

Join stars of the CPG Guys Podcast Sri Rajagopalan and Peter V.S. Bond as they discuss how the most advanced CPG brands are driving review content from store purchases, opening up a so far unutilized UGC channel with almost limitless potential.

CPG Guys LIVE! with Wes Scholl, CEO of Fetch Rewards

Join stars of the CPG Guys Podcast Sri Rajagopalan and Peter V.S. Bond as they discuss how the most advanced CPG brands are driving review content from store purchases, opening up a so far unutilized UGC channel with almost limitless potential.

1:00 - 1:30 PM

Kendall Gysin, Senior Product Manager, Ecommerce

Crocs has been one of the biggest fashion stories of the pandemic era, now adored by celebrities and Gen Z as much as Baby Boomers. As has been well publicised, the company’s revenue has exploded over the past two years. This has all come at a time when the capacity of the store channel has significantly decreased. In this session, we’ll explore how the company has leaned in on ecommerce – and of course UGC – to adapt and thrive.

Kendall Gysin, Senior Product Manager, Ecommerce

Crocs has been one of the biggest fashion stories of the pandemic era, now adored by celebrities and Gen Z as much as Baby Boomers. As has been well publicised, the company’s revenue has exploded over the past two years. This has all come at a time when the capacity of the store channel has significantly decreased. In this session, we’ll explore how the company has leaned in on ecommerce – and of course UGC – to adapt and thrive.

1:30 - 2:00 PM

Matthew Deming, Senior Director, Customer Experience

Zoro (owned by Grainger) is an ecommerce only platform selling business supplies, equipment and tools. Given its focus, the company is obsessed with driving digital and CX optimization and has become an innovative leader in the space. In this session, we’ll dive into the company’s journey – including how UGC has helped propel Zoro forward.

Matthew Deming, Senior Director, Customer Experience

Zoro (owned by Grainger) is an ecommerce only platform selling business supplies, equipment and tools. Given its focus, the company is obsessed with driving digital and CX optimization and has become an innovative leader in the space. In this session, we’ll dive into the company’s journey – including how UGC has helped propel Zoro forward.

2:00 - 2:30 PM

Erica Fortune, SVP, Ecommerce

Hear from a Big Lots and ecommerce veteran!

Erica Fortune, SVP, Ecommerce

Hear from a Big Lots and ecommerce veteran!

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