Elevate Your UGC Strategy to the Next Level

Our Virtual 2021 PowerUP conference is a wrap!
But relive it all with our session recordings below.


Welcome Address: The State of UGC in Ecommerce in 2021

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Andy Smith & Saarah Shaikh, PowerReviews

How to Leverage Product Sampling to Effectively Launch New Products

Mitchell Steinberg, L'Oreal Kérastase Paris & Shu Uemura

The Perfect Grocery PDP

Stephen Koven, Crossmark

The Evolving Presence of UGC on

Anthony Cialdea & Josh Pinsonneault, BJs Wholesale Club

How to Personalize Your UGC Program to Better Engage Your Customers

Sean Barry, Timberland, & Ryan Leglu, The North Face

Leveraging UGC to Engage a Devoted Fanbase & Create Buyer Confidence

Megh Burgess, Zildjian

Keynote: Reinvention in the Face of Adversity

Molly Bloom, Entrepreneur & Bestselling Author


Is Q&A Worth It?

Tim Lakin, Skechers
Coming Soon

The Value of Q&A for a Niche Product Offering

Adam Miller, JUNK Brands

Building Communities with UGC

Brandon Rhea, Fandom

Innovation Roundup from PowerReviews

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PowerReviews Product Team

How to Capture Verified Reviews at Scale Quickly

Peter V.S. Bond & Wes Schroll, Fetch Rewards & Matt Forcey, PowerReviews

Facilitating Explosive Growth in the Pandemic-Era

Kendall Gysin, Crocs

Leveraging UGC to Drive Digital Innovation

Matthew Deming, Zoro

Keynote: Success at Big Lots

Erica Fortune, Big Lots

Thanks for joining us!

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