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  • All
  • Best Practices
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  • Consumer Research
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  • News
  • UGC Benchmarks
  • Webinars

The Digital Go-to-Market: Shoppers Now Buying Groceries Online at More Than Four Times the Rate of Purchase in 2017

New survey of 11,000+ consumers highlights the pervasive shift to digital two years following the onset of the pandemic. Ratings and reviews offers grocers exceptional customer engagement opportunity in this new digital-first era.

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Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era

The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers

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Deep dive into IPSY and BoxyCharm’s Ratings & Reviews Program

Over the course of their history, IPSY and BoxyCharm have amassed a huge ratings and reviews footprint from a highly enthusiastic member community. In total, the two brands combined have captured 82 million product ratings and reviews – which equates to more than 10,000 reviews per product on average. On average, they collect more than 1.6 million reviews per month.

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When Review Recency and Volume Matter Most

By generating a steady stream of reviews, you can achieve both your volume and recency goals. By doing so, you’ll better meet shopper expectations – and grow your sales.

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From Gen Z to Boomers: The Value of Review Recency Across Generations

Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.

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Beyond the Basics: Key Information Shoppers Look for in Product Reviews

What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.

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How many reviews do I need for my products?

The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many!

But let’s be real: a vague answer like “as many as possible” isn’t exactly helpful when you’re determining your review generation goals. Sure, one is better than none. But what number will ensure you achieve maximum ROI from your efforts?

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Recent Reviews Matter Most if You Are Trying to Win Over New Customers

To ensure reviews positively impact purchasing decisions, brands and retailers must implement strategies to consistently bring in a steady stream of fresh reviews, and make those reviews easy for customers to find.

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Is Review Recency as Important to Consumers as Review Volume?

Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?

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