Arend Henderson | Senior Vice President, Analytics
Arend is the SVP, Analytics for PowerReviews. He is responsible for leading the analytics team, which develops behavioral insights and other optimization and measurement solutions for our clients. The insights gathered from his team include powerful reporting capabilities to provide metrics that support our clients’ increase in conversion rates, as well as guide them in developing future strategies. Prior to coming to PowerReviews, Arend has held a series of leadership roles in analytics and other strategic marketing for about 20 years. In Arend’s most recent role with Conversant Media he developed an automated analytics and reporting platform that provided deep, actionable consumer insights and advertising effectiveness measurement.
ARIT CUMMINGS | Manager, Client Success
Arit has a background in client success in the online space. She’s currently responsible for the success of PowerReviews clients, taking a consultative approach to relationship management. Previously with Cappex.com, she lead the client service initiatives and advised clients on marketing and recruitment strategies. Arit has held positions creating and editing user generated content for several websites and has also spent time managing a daycare. She started her career working with large corporate banking clients at JPMorgan Chase. Arit loves to travel internationally, explore new languages, read, and spend time with her English bulldog, Deniro.
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