Mining UGC to Drive Sales and Insights

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Kimberly Ruthenbeck | Room & Board | Director of Web Customer Experience

6d83e587-f9f2-43d1-8229-84101a816958Ruthenbeck has been with national home furnishings retailer Room & Board since 1994, serving in a variety of strategic roles and leading teams in the following areas: stores, vendor management, inventory management, and merchandising.  Her breadth of experience and passion for the customer has led her to her current role as director of web experience.

Since 2008, Ruthenbeck and her team have developed the website into a best-in-class experience by creating a site that is both intuitive and inspiring. has been recognized for its leading-edge presentation of complex product options and customization that have translated to double-digit sales increases online.

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