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The Mobile Mind Shift: How Mobile is Creating New Opportunities for Retailers

On-Demand Webinar | 45 minutes
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Sucharita Mulpuru | Forrester Research | Vice President, Principal Analyst Serving Ebusiness & Channel Strategy Professionals

Sucharita Mulpuru | Forrester Research | Vice President, Principal Analyst Serving Ebusiness & Channel Strategy ProfessionalsSucharita serves eBusiness & Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored “The State Of Retailing Online,” a joint study conducted annually with Shop.org and a leading industry benchmark publication.

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