More than a third (35%) of shoppers start the purchase journey on Google or another search engine, compared to 21% that start directly on a brand or retailer site. That’s why it’s important to have a strong SEO strategy in place to ensure your products are showing up in search engine results. The good news is, ratings and reviews improve your SEO.
Percent of consumers beginning their purchasing journey on a search engine.
Average traffic lift when a product goes from having no reviews to having at least one review.
Average lift in traffic when products go from 0 to more than 0 answers.
Our SEO approach drives significant improvements in organic traffic to your product pages by increasing keyword density and improving relevance and freshness of the page’s content.