Customer submitted imagery and video is proven to enhance buyer confidence to convert browsers to customers.
88%
of shoppers specifically look for images and videos provided by other consumers before making a purchase.
81%
Shoppers who interact with user-generated imagery (click to enlarge, filter, etc.) are 81% more likely to convert than those that don’t.
50%
of consumers trust user-generated videos more than brand-generated videos
69%
increase in conversion when one user-generated image is added to a product page.
Images and videos are often an afterthought for reviewers, but are critical to shoppers. Our native user-generated imagery and video capture capability is flexible and designed to ensure you maximize the volume of visual media you collect.
Display shoppable customer visual media galleries on your site wherever you need to provide social proof, enable product discovery, and inspire sales. Incorporate imagery and video captured natively alongside those originally submitted via social media with our Social Curation solution.
Influence and guide customer journeys by directing consumers from the user-generated imagery you place throughout your site to the relevant product pages – particularly effective when multiple products feature in a single image.
Visual content on your product pages boosts SEO authority, thereby expanding reach, increasing organic traffic, and driving product discovery and sales.
Ensure the user-generated imagery and video you display on your site is authentic and accurate with the moderation that best fits your needs.
Our PDP Site Analytics enables you to analyze the influence of any piece of user-generated content on the buyer journey.
