User-generated content is proven to convert browsers and shoppers to buyers. Q&A is a critical element of a best practice UGC program.
153%
Average increase in conversion when shoppers explore (i.e. filter, expand, search etc.) Q&A content during their browsing experience. This is the most impactful type of UGC on consumer outcomes.
82%
Average increase in conversion when Q&A is added to a product page
88%
Average increase in traffic to products that have answered consumer questions (due to the SEO benefits of adding this fresh content)
55%
of shoppers abandon their online purchase if they can’t find quick answers to their questions
PowerReviews Q&A is built into our core Ratings & Reviews platform, is included at no additional cost and generates phenomenal no-brainer ROI.

- 95% increase in conversion rate for Room & Board shoppers who read Q&A or review content
- 45% of both online and offline Room & Board purchases are deemed by the company to have been influenced by Q&A or review content
Convert shoppers into buyers at the point of purchase by addressing their key objections.


Our displays present Q&A content in an engaging and outcome-driven way, with the intention of vividly removing key purchase barriers. Search capability enables shoppers to find the information they need quickly (and minimize repeat questions), while intuitive badging adds credibility.
Also incorporate videos and images in answers for extra detail, guidance and clarity.
In addition to significantly improving conversion rates, Q&A also boosts SEO because it leads to a consistent stream of fresh content and is also typically keyword rich.


Mismatched and inaccurate answers to questions result in misleading and a significant negative impact on sales performance.
Our best-in-class moderation – which combines automation with human involvement – safeguards you against these challenges.
Our PDP Site Analytics enables you to analyze the influence of any piece of user-generated content on the buyer journey.
