Social Curation

Find high-quality, authentic imagery posted by your customers on social media, repurpose this content on your website and other channels to give shoppers the inspiration and social proof proven to drive more conversions and sales.

Visual User-Generated Content = Conversions and Sales

86%

increase in conversion when incorporating user-generated visual media (images and videos) within your site experience.

88%

of shoppers actively seek out product photos and videos submitted by other consumers prior to making a purchase.

54%

of consumers say company-generated product photos are “unhelpful” and actually dissuade them from buying.

Why is user-generated imagery and video so impactful?
In a word: authenticity.

Buying a product online means you can’t see it in the flesh, touch it and experiment with it. Consumers want to be confident that a product will do exactly what they want it to before committing to the purchase.

Why PowerReviews Social Curation?

Social Curation simplifies, streamlines and optimizes the process of locating and displaying this content in the most visually appealing way possible. And unlike other solutions, ours was built on the same platform as our Ratings and Reviews technology so there are no integration complications.

Give shoppers exactly the information they want at the most crucial points in the purchase process quickly and easily.

Streamlined Image Curation

Curate authentic conversion-boosting image and video content your customers share on social media.

Mine Instagram for all imagery of your products by curating any content where your account has been tagged, where specific hashtags have been used or content posted by your own brand account.
Enable customers to easily upload photos by streamlining the sharing process from the places their best photos and videos already live — their Facebook and Instagram profiles or their camera roll.
Request and gain permission to use customer photos straight in the Portal. Manage all comments for permission in one spot for streamlined tracking.
Add influencers and other individuals you trust to your “approved” list, which means their content is automatically displayed on your site without any manual intervention. Or, automatically reject any content that contains competitor tags, off-brand hashtags or certain keywords.
With PowerReviews Social Curation, brands and retailers capture 221% more images and videos.
Success Story
Natively, Shure only collected around 40 images a month for potential publication.

However, once they implemented Social Curation, they then had access to 11k+ images for potential publication.
PowerReviews customers increase conversion rate 4.6% when shoppers see customer photos, and 9.6% when shoppers interact (i.e. click, scroll, etc.) with them.
Strategically Place the Best Customer Content Across Your Site for Maximum Impact

Display shoppable customer image galleries on your site wherever you need to provide social proof, enable product discovery, and inspire sales. Incorporate images from all sources (i.e. Instagram, Facebook, within reviews, submitted to your website, etc.). 

Typical site locations and use cases brands and retailers we work with include:

  • Homepage Visual Content Galleries
  • Category Page Visual Content Galleries
  • Hashtag Page Visual Content Galleries
  • Product Page Visual Content Galleries
Elegant User-Generated Imagery Display that Drives Desired Outcomes

Choose between multiple image display design options – from scroll and grid to carousel-style galleries – and make changes at the flip of a switch. Leverage this flexibility to experiment and optimize according to performance.

47% of consumers aged 18-29 are less likely to buy a product if they can’t find customer-generated photos or videos (compared to 32% of the general population).
Stimulate Product Discovery and Inspire Purchases

Influence and guide customer journeys by directing consumers from the user-generated imagery you place throughout your site to pages that convert. In doing so, you stimulate interest in your products which you can nurture into sales and revenue.

Accurate, Efficient Moderation

Choose the level of moderation that best fits your needs. Leverage our premium human-based service for optimal peace of mind or automate for maximum efficiency.

Let our team do the work for you, and moderate content based on your specific guidelines and recommendations.
Enable real-time sharing of your visual content by activating automated approval or rejection processes.
54% of US consumers have postponed or decided against a purchase due to unhelpful product photos.
Understand and Optimize Performance

Our PDP Site Analytics enables you to analyze the influence of the user-generated visual content you share on the buyer journey. Use this insight to improve and optimize your program so it drives and inspires more sales.

Understand the sales influence of displaying this rich visual content on your site with 24/7 access to ROI metrics.
Know which user-generated content and display performs best, then optimize accordingly to ensure it has maximum impact on driving sales.
Measure and benchmark volume and type of content collected and displayed, product coverage and much more. Then focus your subsequent content generation strategies accordingly.
Testimonials
Canyon Bakehouse

The PowerReviews team made setting up Social Curation super easy. It has allowed us to add a lot of color and credibility to the product display pages on our site.

Katie Pusateri Marketing, Canyon Bakehouse
WEBS - America's Yarn Store

With Social Curation, we’ve seen a significant increase in our social media engagement, which has a positive impact on our customer retention and brand loyalty. We’ve seen more of our customers engage in conversations around our products, which allows us to strengthen our relationship with our fans and build trust.

Haley Dion Social Media Coordinator, WEBS - America's Yarn Store
Child's Hands Planting New Garden
Gardener’s Supply Company

When we started seeing customer-submitted review images popping up on the pages so easily, we were amazed. We realized we could offer a more cohesive customer experience by integrating social image content that could live and coexist right alongside customer reviews.

Amanda Everse SEO Manager, Gardener’s Supply Company

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