Benchmarking Sentiment Analytics

Compare product, category, and brand performance against competitors

How Do You Stack Up?

To become a market leader, you need to know what you’re up against. How exactly do you compare to your competition?

But most brands and retailers are unable to compare product and brand performance in the detail they need and with the precision required to make the desired impact.

Why Benchmarking Sentiment Analytics?

Benchmarking Sentiment Analytics has been designed to solve this critical problem. It analyzes UGC from the best sources to facilitate the most meaningful and accurate competitor and market comparisons available. Our technology identifies the key issues impacting your business, so you can concentrate on driving better outcomes based on these powerful insights.

What is Benchmarking Sentiment Analytics?

Benchmarking Sentiment Analytics leverages UGC across thousands of sites (including the biggest retailers) about both your products and your competitors’ products – to enable you to understand exactly how you stack up. Use this information to make critical changes to your product catalog to drive positive and impactful change.

Establish where each product in your catalog ranks against competitor offerings in the same category.
Deduce how your entire brand compares to the rest of the marketplace.
Understand what you need to do to drive improved product quality, consumer sentiment, the messaging you take to market, and overall brand health.
Track all these trends over time to demonstrate the impact of changes you make and highlight any market shifts.

How does Benchmarking Sentiment Analytics do what it does?

Powered by AI and Natural Language Processing, Benchmarking Sentiment Analytics draws on an analysis of more than 53M consumer reviews from across the internet. 

In doing so, it enables you to gain competitive intelligence by comparing consumer perception across products, product categories, and brands – across every site where your products are sold.

UGC Analytics draws on analysis of more than 53M consumer reviews from across the internet.

It has uncovered over 2M unique discussion topics through consumer feedback and 150K unique adjectives to ensure effective and accurate benchmarking.

At a deeper level, sophisticated text analytics mine consumer review content to provide unrivaled visibility of the key themes your and your competitors’ customers are talking about. This highlights critical strengths and weaknesses while outlining key focus areas to concentrate on to drive improvements for the biggest impact.

Benchmarking Sentiment Analytics also includes an analyst-curated option, which offers digestible and actionable reports right to your inbox. Our team does all the heavy lifting to identify the key issues impacting your business, so you can concentrate on driving better outcomes based on these powerful insights.

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