To become a market leader, you need to know exactly how you stack up against your competitors.
But that’s easier said than done. Historically, most brands and retailers haven’t had access to the data they need to meaningfully compare product and brand performance.
Our Benchmarking Sentiment Analytics solution unlocks these insights, providing the tools you need to make impactful improvements across your business in a timely and cost-effective manner.
- Focus group-comparable intelligence at fraction of cost
- Deep, hard-to-obtain competitor insight
- Benchmark at brand, category and product levels
- Across all retailers and marketplaces
Benchmarking Sentiment Analytics leverages online review data to provide unrivaled competitive intelligence. Make comparisons across:
- any product
- any category
- any brand
- All selected marketplaces and retailers
- Both yours and your competitors' products
Benchmarking Sentiment Analytics enables you to drive game changing product improvements.
- Evaluate overall brand standing with our proprietary Brand Health Score measurement framework
- Establish where each product ranks compared to the competition
- Drive product enhancements that resonate with buyers
- Optimize product messaging in line with market demand
- Identify key themes and prioritize for impact
- Track over time to demonstrate ROI and stay ahead of market shifts
Powered by AI and Natural Language Processing, Benchmarking Sentiment Analytics leverages sophisticated text analytics trained specifically on a huge body of review content.
Sophisticated text analytics mines consumer review content to provide unrivaled visibility of the key themes affecting your and your competitors’ product experiences. This highlights critical strengths and weaknesses, and outlines key focus areas with potential to drive the biggest impact on your business.
