User-Generated Content (ratings, reviews and visual media from customers) is proven to have a huge impact on the online shopping journey. Often, it’s the driving factor in converting browsers to buyers along the path to purchase.
But most are unable to size or even define this impact. They have no way of knowing the extent of consumer interactions with UGC and the precise nature of it.

Product Detail Page (PDP) Site Analytics provides visibility into how consumers interact with each of your product pages, delivering exceptional insight on the path to purchase. See exactly what UGC shoppers consume and the impact this has on the buyer journey.
PDP Site Analytics enables you to:
PDP Site Analytics captures key consumer interaction and behavior insight across your product pages. Specifically, it incorporates:
- Analysis across all UGC on your product pages
- Engagement data, such as viewing of, filtering of and clicking on specific elements on each product page
- Key related site analytics, such as time on page
- Subsequent actions - i.e. whether shopper bought the product or not