Knowing exactly where and how to make adjustments to your product catalog is tough.
To start, you need to develop a deep understanding of how your customers really feel about your products. Enter Product Sentiment Analytics: focus group level intelligence at a fraction of the cost.
Product Sentiment Analytics leverage online ratings and reviews data for exceptional insight into your product performance.
This enables you to:
- Understand product experience across specific items, broader categories, and custom product groupings
- Surface key topics and themes impacting product experience
- Track how product experience trends over time
- Easily share product experience reports across teams
UGC, unlike other forms of customer feedback, is almost always constructive and therefore includes extremely powerful, actionable, and context-rich insights. Product Sentiment Analytics ensures you fully embrace this opportunity.
- Enhance product experience (from messaging and packaging to actual performance) by designing products that resonate with consumers
- Understand and improve product conversion and sales performance
- Back every product decision with objective data
- Save resource-intensive and expensive consumer analysis time
Powered by AI and Natural Language Processing, Product Sentiment Analytics is a sophisticated and powerful text analytics platform that’s been trained on User-Generated Content.
Sophisticated text analytics mines consumer review content to provide unrivaled visibility of the key themes affecting your product experiences. This highlights critical strengths and weaknesses, and outlines key focus areas with potential to drive the biggest impact on your business.
