Knowing exactly where and how to make adjustments to your product catalog is tough.
To start, you need to develop a deep understanding of how your customers really feel about your products. Enter Product Sentiment Analytics: focus group level intelligence at a fraction of the cost.
Product Sentiment Analytics leverage online ratings and reviews data for exceptional insight into your product performance.
This enables you to:
UGC, unlike other forms of customer feedback, is almost always constructive and therefore includes extremely powerful, actionable, and context-rich insights. Product Sentiment Analytics ensures you fully embrace this opportunity.
Powered by AI and Natural Language Processing, Product Sentiment Analytics is a sophisticated and powerful text analytics platform that’s been trained on User-Generated Content.
Sophisticated text analytics mines consumer review content to provide unrivaled visibility of the key themes affecting your product experiences. This highlights critical strengths and weaknesses, and outlines key focus areas with potential to drive the biggest impact on your business.