Home & Garden Success Story

Pier 1 Imports gathers feedback at scale with Journey IQ

With a network of close to 1,000 stores, Pier 1 needed a single, scalable solution that would allow them to assess the performance of their new training initiative. To capture customer sentiment and satisfaction metrics, the home decor brand turned to Journey IQ to measure the success of their program.

Products Used

living room interior design

Insights at Scale

After rolling out a new training initiative, the brand needed a way to obtain both objective and subjective insights of the program’s effectiveness.


Gather Customer Feedback

The PowerReviews team crafted a tailored Mission that would measure the specific behaviors in addition to capturing overall satisfaction metrics, helping the brand uncover actionable insights.


Significant ROI

Thanks to the Journey IQ real-time reporting, the Pier 1 team was able to glean insights instantaneously and implement the learnings on the ground while the Mission was still running.

Pier 1 mystery shop mission
Pier 1 mystery shop mission
Pier 1 mission coupon reward
Pier 1 mission coupon reward


pier 1 imports logo

Journey IQ changed how we look at mystery shopping. In addition to delivering actionable insights to our stores, our customers have shared they are honored to give feedback and appreciate the simplicity of the process and often make purchases during or after their mission.

Nicole Jowers
VP Store Operations at Pier 1

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