Arend is the SVP, Analytics for PowerReviews. He is responsible for leading the analytics team, which develops behavioral insights and other optimization and measurement solutions for our clients. The insights gathered from his team include powerful reporting capabilities to provide metrics that support our clients’ increase in conversion rates, as well as guide them in developing future strategies. Prior to coming to PowerReviews, Arend has held a series of leadership roles in analytics and other strategic marketing for about 20 years. In Arend’s most recent role with Conversant Media he developed an automated analytics and reporting platform that provided deep, actionable consumer insights and advertising effectiveness measurement.