Mapping the Path to Purchase: Webinar Video

From Amazon and Google to brand and retailer sites, today’s consumers have nearly limitless options when it comes to researching and purchasing products. But in the age of the ultra-educated, information-hungry consumer, how do consumers decide where to start, continue, and complete their shopping journey?

PowerReviews conducted a survey of 1,000+ American consumers to better understand the path consumers take when making a purchase. During this webinar, Theresa O’Neil, SVP of Marketing at PowerReviews, shares what we learned about the shopping journey, as well as practical recommendations for brands and retailers to attract and keep shoppers in your ecosystem. She’ll cover:

  • Where shoppers start their purchase journey
  • Why consumers choose the shopping channels they do
  • Where shoppers go if they can’t find what they’re looking for
  • How shoppers decide whether to make their final purchase online or in-store

Featured Presenters

TheresaONeil

Theresa O’Neil | Senior Vice President, Marketing

Theresa is the SVP of Marketing for PowerReviews. She is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability.

Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.

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