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Overview

A Snapshot of 2023 Halloween Planning and Anticipated Spending

Halloween isn’t a new holiday. But it’s never been as popular as it is today. This presents a big opportunity for brands and retailers.  

Let’s take a closer look at the growing popularity of Halloween, how much consumers expect to spend this year, and where they plan to shop. 

Halloween Plans and Attitudes

The vast majority of consumers plan to celebrate Halloween this year. And many are eager to start spending early. 

of consumers plan to celebrate Halloween this year.
0 %
How Early is Too Early For Stores and Websites to Showcase Halloween Items?
of consumers say it’s NEVER too early for Halloween items to be showcased online and in stores.
0 %

Expected Halloween Budgets

Halloween has become a major spending event for a growing portion of consumers. 

Anticipated Total Halloween Shopping
(Including events, activities, gifts, costumes, candy, meals, parties, decor, etc.)
of consumers consider Halloween to be a significant shopping period for their household.
0 %
say that when budgeting, they bundle Halloween with their broader holiday spending.
0 %

How the Economy Will Impact Halloween Shopping

This year, the economic environment will have an impact on Halloween shopping for most shoppers. 

of consumers say their Halloween shopping will be impacted in some way by the broader economic environment.
0 %
Top Ways The Economy Will Impact Shoppers’ Halloween Shopping
Looking for bargains/using coupons for Halloween items
44%
Buying less costly candy
34%
Not purchasing/purchasing less Halloween decor
34%
Shopping discount stores
29%
Reusing/recycling existing costumes
24%

Where Consumers Plan to Shop for Halloween

Consumers plan to shop for Halloween items via myriad channels. Halloween is an online AND in-store event.

Modes and Channels Consumers Plan to Use for Halloween Shopping
Shop in store, buy in store
68%
Buy online, ship to home
65%
Buy online, pickup in store
31%

Consumers’ Expectations for Shipping & Fulfillment

Modern consumers have grown accustomed to fast shipping. They’re not willing to settle for less when it comes to their Halloween-themed purchases. 

How Quickly Shoppers Expect to Receive Their Halloween Purchases

Halloween Has Become Ubiquitous

This year, the vast majority of US consumers plan to celebrate Halloween – and spend money on Halloween items. There’s a big opportunity ahead for brands and retailers that understand consumers’ expectations – and then work to meet them.

Remember: consumers plan to shop both online and in-store for Halloween items. So be sure you’re equipped to deliver seamless experiences across all channels. 

The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.

Check out the survey hub for further insights.
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