RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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Build a Review Collection Form that Generates Better Quality Reviews

Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?

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How Fake Reviews Destroy Consumer Trust – and How Brands and Retailers Can Combat Them

The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according to a survey of nearly 13,000 US shoppers.

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Why You Should Double Down on Product Reviews in a Downturn

Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.

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From Discovery to Purchase: Key Digital & Physical Influences on the Customer Journey

How shoppers discover, browse, research, and buy products both online and in-store, according to a survey of nearly 13,000 consumers in the US

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The Importance of Review Recency and Volume Among UK Shoppers

The value shoppers place on review recency and volume – and how each factor impacts purchase behaviour, based on a survey of more than 3,200 consumers in the UK

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2022 Holiday Shopping Trends

Here’s a snapshot of when consumers will start checking off their lists, where they’ll shop, how much they’ll spend, and what will fuel their purchase decisions, according to 12,866 U.S. shoppers.

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UGC Benchmarks: Review Influence on Online Traffic to Product Pages

More Reviews and Stronger Average Ratings Increase Product Page Visits

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The Growing Threat of Fake Reviews for Brands and Retailers in the UK

Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK

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The State of Apparel & Footwear Shopping in 2022

How consumers browse and buy clothing and footwear products, according to a survey of nearly 12,000 shoppers

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