RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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The Growing Threat of Fake Reviews for Brands and Retailers in the UK

Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK

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The State of Apparel & Footwear Shopping in 2022

How consumers browse and buy clothing and footwear products, according to a survey of nearly 12,000 shoppers

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Top Must-Haves for Product Detail Pages that Convert

In this guide, we’ll discuss why it’s critical to continuously optimize product details pages – as well as the 10 key ingredients of PDPs that convert (with real-life examples of these ingredients in action).

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Meeting Beauty Shopper Digital Expectations in a Post-Pandemic World

How COVID continues to impact how and where consumers shop for beauty products, according to research from 11,000+ shoppers.

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The Conversion Impact of User-Generated Content: The Complete Breakdown for 2022

A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during 2021.

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2022 Brand Health Index: Coffee & Cereal Edition

Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era

The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers

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From Gen Z to Boomers: The Value of Review Recency Across Generations

Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.

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Beyond the Basics: Key Information Shoppers Look for in Product Reviews

What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.

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