RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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The Conversion Impact of User-Generated Content: The Complete Breakdown for 2022

A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during 2021.

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2022 Brand Health Index: Coffee & Cereal Edition

Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era

The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers

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From Gen Z to Boomers: The Value of Review Recency Across Generations

Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.

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Beyond the Basics: Key Information Shoppers Look for in Product Reviews

What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.

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The Complete Guide to Ratings & Reviews (2022 Edition)

Optimize your Ratings and Reviews strategy for 2022. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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The Power of Review Volume & Recency

How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

Read More →

Brand Health Index: Bath & Body Edition 2021

Beauty Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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How to Create a Winning UGC Program for Grocery Products (and Why You Need One)

In this guide, we’ll explore why UGC matters for grocery, as well as how to build an effective UGC program that helps you attract and convert grocery shoppers — wherever they choose to shop for your products.

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