The Power of Review Volume & Recency
How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
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- Brand Health Index
- Consumer Research
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- Brand Health Index
- Consumer Research
- Insights
2023 Holiday Shopping Trends
In our latest survey, we look closer at how much consumers plan to spend during the 2023 Holidays, where they plan to spend their holiday shopping dollars, and what factors will influence their purchase decisions.
Halloween Spending Trends for 2023
In our latest survey, we examine shoppers’ attitudes towards Halloween, how much they plan to spend celebrating the holiday, and the criteria that will fuel their purchase decisions.
Apparel Shopping Trends in 2023
Apparel brands and retailers must have a firm understanding of apparel shoppers’ habits and preferences – and then adapt their strategies accordingly. Only then will they be able to attract, convert, and retain modern apparel shoppers.
Brand Health Index: Alcohol Edition
In this report, we rank 90+ brands based on Ratings and Reviews footprint across wine, beer and spirits categories while highlighting key benchmarks.
Health & Beauty Shopping Trends in 2023
Beauty brands and retailers must adapt their strategies in order to attract, convert, and retain shoppers in a crowded marketplace.
Grocery and CPG: Key Shopping Trends in 2023
Our survey of more than 17,500 grocery and CPG shoppers takes a deep dive into how consumers browse and buy groceries online and in-store.
UGC Best Practices: Getting Started for Retailers
For retailers specifically, there are some critical and proven best practices for getting started with UGC and reviews.
Survey: The Ever-Growing Power of Reviews (2023 Edition)
How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.
What You Need to Know About Boomers and Reviews
Here’s a snapshot of how Boomers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
