PowerSocial

Visual User-Generated Content = Conversions and Sales

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Lift in conversion when customers interact with visual UGC

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Of consumers look for visual UGC when shopping at least sometimes

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Of consumers find visual content submitted by other customers to be more valuable than brand imagery.

Why is user-generated imagery and video so impactful?

In a word: authenticity.

Buying a product online means you can’t see it in the flesh, touch it and experiment with it. Consumers want to be confident that a product will do exactly what they want it to before committing to the purchase.

The Best of Both Worlds

PowerSocial coupled with our industry leading ratings & reviews platform is the best of both worlds. Our world class expertise – combined with our holistic technology suite – enables you to build the best possible UGC program for your business.

Why PowerSocial?

The PowerSocial suite simplifies, streamlines and optimizes the process of locating and displaying this content in the most visually appealing way possible – all from the same platform you use to manage your Ratings and Reviews program.

Curate more and better visual media quicker

Curate image and video content from your customers however they prefer to share it.

Curate from a broad range of sources

Curate visual media from Instagram, Facebook, within reviews or submitted directly to your site.

Secure customer permission quickly and efficiently

Request and gain permission to use customer photos and videos quickly and efficiently. Maximize efficiencies by managing and tracking all these interactions from the same platform where you manage your ratings and reviews program.

Intelligent Automation = Only Best Visual Content Shared

Create an “approved” list of trusted contacts to enable content to be automatically displayed on your site without any manual intervention. Similarly, automatically reject any content that contains competitor tags, off-brand hashtags or certain keywords.

Peace-of-Mind Moderation

Choose the level of moderation that best fits your needs. Leverage our premium human-based service for optimal peace of mind or automate for maximum efficiency.

With PowerSocial, brands and retailers capture 221% more images and videos.

Success Story

Natively, Shure only collected around 40 images a month for potential publication.

However, once they implemented PowerSocial, they then had access to 11k+ images for potential publication.

Customize Displays for Impact Throughout the Shopping Journey

Display shoppable customer image galleries on your site throughout the shopping journey from discovery to conversion and sale.

PowerReviews customers experience a 106.3% lift in conversion rate when shoppers interact with customer photos, and 110.7% when shoppers click on any customer image.
(Source: Conversion Impact of UGC 2022)

Make changes at the flip of a switch.

Leverage this flexibility to experiment and optimize according to performance

77% of consumers always or regularly seek out visual content from others who have already purchased a product. This number is even higher among Millennial (84%) and Gen Z (91%) shoppers.
(Source: How Visual UGC Became Fundamental to Ecommerce)

Understand & Optimize Visual Content Impact

Our premium analytics capabilities enable you to analyze the influence of the user-generated visual content you share on the buyer journey.

Understand ROI of user-generated visual content

Understand the sales influence of displaying rich user-generated imagery and videos on your site with 24/7 access to ROI metrics.

Optimize, iterate, and improve

Know which type of user-generated content performs best, in what format and where in the journey. Then optimize accordingly to ensure it has maximum impact.

Track overall content generation and curation progress

Measure and benchmark volume and type of content collected and displayed, product coverage and more. Then focus your subsequent content generation strategies accordingly.