The number 1 UGC-dedicated analytics platform on the planet.

Get the actionable intelligence you need to influence consumer behavior to drive more sales.


Introducing UGC Analytics.

User-Generated Content (ratings, reviews, and visual media from customers) contains a wealth of context-rich and actionable insight to enhance overall consumer sentiment and product sales performance.

But few are maximizing the potential of this rich datasource, primarily because they haven’t historically had the technology, resources, or expertise to do so.

Until now.

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Why UGC Analytics?

UGC Analytics - our market-leading reporting and text analytics suite - is designed to enable you to understand and improve consumer sentiment. Get the actionable intelligence you need to influence consumer behavior to drive more sales.

Our UGC Analytics suite harnesses your UGC and web performance data on a single analytics platform to:

  • Optimize product portfolio

    Optimize your overall product catalog and drive individual product improvements.

  • Benchmark against competitors

    Benchmark product and website performance against competitors.

  • Increase conversion

    Dissect and improve consumer path to purchase.

  • Improve customer sentiment

    Understand how your customers talk about your products so you can ensure your messaging and branding is on point.

What is UGC Analytics?

UGC Analytics - powered by AI and Natural Language Processing - is a collection of reporting solutions. You do not need to use our Ratings & Reviews technology to leverage UGC Analytics.

  • Product Sentiment Analytics

    Holistically analyze the performance of individual products and your entire catalog to understand where to make improvements that drive the biggest impact.

  • Benchmarking Sentiment Analytics

    Benchmark against competitors by product, brand, and product category by scraping all UGC data from across the entire internet to understand and improve product sales performance.

  • PDP Site Analytics

    Gain visibility into exactly how consumers interact with your product pages and their path to purchase to drive more conversions.

  • Operational Reporting

    Everything you need to understand and optimize the performance of your UGC program.

How does UGC Analytics do what it does?

Our UGC Analytics platform captures insights from and about all the customer content you capture to inform business decisions. Specifically about:

  • Your products on your site

    Consumer content (ratings, reviews, visual media etc.) collected natively on your site about your products.

  • Your products on any site

    Consumer content collected on ANY SITE about your products.

  • Competitor products

    Consumer content collected on any site about competitor products.

  • Consumer interaction with UGC

    Product Display Page (PDP) interaction data (clicks on visual media, filters, tags, etc.)

Who is UGC Analytics For?

Our solutions are structured to provide deep insights in an easily shareable format so all teams benefit – whether this intelligence is focused on product enhancements or marketing, targeting, and messaging improvements.

  • C-Suite Executives

    Deliver digestible high-level reports on the performance of your product portfolio and conversion funnel to decision-makers.

  • Merchandisers

    Gain insight into your distributor network and understand where you need to drive improvements.

  • Product Teams

    Drive holistic and targeted product improvements across your catalog.

  • Marketing

    Understand the exact GTM framework and messaging direction required for success.

  • Copywriters

    Establish the messaging tweaks and precise detail required to resonate better with consumers.


We look a lot more professional than we ever have before. Now, when I walk into a CVS, Walgreens, or Walmart, I can show them proof that people are talking about us more than any other footcare brand.

Jessica Donoghue VP of Marketing Profoot

The biggest opportunity may be simply leveraging Ratings & Reviews as a new/different means of insight mining— specifically around competitive and product innovation insights… Let’s be honest, Amazon Ratings & Reviews are always the first canary in the coal mine.

Discount Tire

UGC Analytics has opened up a completely new customer experience data source for us. Ratings and reviews are great validation and social proof for other customers. But using this information to drive tangible change makes sense on so many levels. In the first month alone, we were able to identify and size two process issues from our review data. We implemented corrective action right away for huge impact.

Dan Wainwright Customer Insights Coordinator Discount Tire

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