Unleash Powerful, Untapped Insights with UGC Analytics
Traditional customer insight tactics – focus groups, surveys and so on – typically require significant investments in time, resources, and money. And yet, the value they provide is often limited – missing the blend of quantitative and qualitative intelligence necessary to drive action.
User-Generated Content contains a wealth of context-rich customer feedback that provides actionable insights with the power to transform brand, product, and customer experience.
Play Video
Why UGC Analytics?
Extensive cross-category, multi-brand, quantitative insights that identify meaningful trends impacting your business.
Qualitative, product-specific insights that provide the why behind the what to drive ACTION.
Significantly cheaper than traditional feedback mechanisms.
Clearly understand how you stack up in the marketplace.
What UGC Analytics can do for you:
- Optimize UGC collection and display for conversion
- Understand and improve your Brand Health
- Optimize product experience
- Benchmark product and web performance against competitors
- Ensure your messaging and branding is on point
What is in the UGC Analytics Suite?
Product Experience Optimization
Assess product performance. Benchmark against competitors. Drive impactful improvement.
Analyze product experience across your entire portfolio to understand where to make improvements that drive the biggest impact.
Benchmark against competitors across different digital channels to understand product perception, gauge brand health and - ultimately - improve product sales performance.
UGC Program Optimization
Identify content gaps. Understand impact of UGC on conversions and sales. Prioritize change for maximum impact.
Everything you need to measure the success of your UGC collection strategy.
Optimize how consumers interact with UGC on your product pages to drive more conversions.
Each of these solutions can be purchased standalone or collectively. You do not need to use our Ratings & Reviews technology to leverage UGC Analytics.
Who is UGC Analytics for?
The short answer, anyone who cares about maximizing conversion while simultaneously improving customer and product experience.
Deliver digestible high-level reports on the performance of your product portfolio and conversion funnel to decision makers.
Better structure your website to resonate with customers and drive more conversions. Open up a completely new consumer insight channel to become a hero across the organization.
Optimize your entire product mix by scrutinizing your distributor network to understand where you need to drive improvements.
Drive holistic and targeted product improvements across your catalog.
Understand the exact GTM framework and messaging direction required for success. Establish the messaging tweaks and precise detail required to resonate better with consumers, while optimizing for SEO.
Delivers the perfect combination of quantitative and qualitative to understand what is going on and – crucially – what to do about it.
How does UGC Analytics do what it does?
Our UGC Analytics platform is powered by AI and Natural Language Processing, and has been trained specifically on UGC to provide meaningful insights that inform business decisions.
Specifically, use UGC Analytics to analyze:
Specifically, use UGC Analytics to analyze:
- User generated content (ratings, reviews, visual media, etc.) collected natively on your site about your products
- Consumer content collected on any retailer or marketplace site about your products
- Consumer content collected on any retailer or marketplace site about competitor products
- Product Display Page (PDP) interaction data (clicks on visual media, filters, tags, etc.)
UGC Analytics: By the Numbers
0
M
Draws on analysis of 53 million consumer reviews from across the internet
0
K
Identified 150,000 unique adjectives to ensure effective and accurate benchmarking
0
M
Identified more than 2 million unique discussion topics through consumer feedback
Success Story
Profoot benchmarks its customer reviews to uncover new opportunities for differentiation and uncover messaging that resonates with consumers.
“With PowerReviews benchmarking capabilities, we discovered that we have more reviews—and generally longer, more interesting, and higher-quality reviews—than our competitors. It was reaffirming to see how much our customers love our products.”
