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Ratings & Reviews

Collect more and better Ratings & Reviews. Display for maximum conversion impact. Back-end collection and display analytics enable the best programs possible.

Ratings & Reviews turn browsers into buyers. We help you capture more content and convert more shoppers.
0 %
conversion lift for consumers who interact with Ratings & Reviews convert compared to those who don’t.
Source: Conversion Impact of UGC
0 %
conversion lift when shoppers are exposed to products with 5,000+ reviews vs. products with 0 reviews.
Source: The Power of Review Volume
0 %
of shoppers actively seek out longer, more detailed reviews at least sometimes.
Source: Beyond the Basics
0 %
of shoppers seek out visual content within reviews at least sometimes.
Source: Beyond the Basics
COLLECT

Collect More & Better Content

Pair critical performance data with the flexible and varied collection techniques you need to build a conversion-focused UGC collection strategy.

Structure how you collect content and what content you collect in line with what you know what information converts shoppers – based on what your UGC interaction data tells you.
Prioritize content that moves the needle for each individual product; prioritize products that need content most.
Enable consumers to write multiple reviews at once.
Provide the same experience on all devices.
Easily collect images and videos in addition to written content (if the data tells you it moves the needle).
All the UGC collection performance analytics you need to optimize your collection strategy for conversion – from review coverage insights to conversion impact of each specific component of the review content you collect.
Success Story
+ 0 %
Review volumes collected
0 %
Product review coverage
0 x
Conversion lift
Read Case Study

Helping Established Brands Get Bigger and Better

1 ,000
Nutrisystem has captured and displayed 530,000 Ratings and Reviews using PowerReviews technology
Case Study
1 %
Evo increased volume of reviews captured using mobile devices by 203% as a result of leveraging PowerReviews technology and best practices.
Case Study
1 ,000
Skechers has collected 340,000 reviews with 4.6 average rating using PowerReviews.
Case Study
1 %
Following PowerReviews best practices, Room & Board converts site visitors who read review content at a rate 95% higher than those who don't.
Case Study

Why Better Reviews Are Important

260.7% lift in conversion
when customers use the search feature
414.3% lift in conversion
when customers interact with “helpful-yes” icon
292.9% lift in conversion
when customers interact with “helpful-no” icon
108.3% lift in conversion
when customers interact with review content
164.3% lift in conversion
when customers interact with review snapshot
91.4% lift in conversion
when visitors interact with imagery
Aggregated breakdown of conversion lift when consumers interact with specific features of Ratings & Reviews displays from 1.5MM product pages. Source: The Conversion Impact of UGC
DISPLAY

Your Business Isn’t One-Size-Fits-All and Your Review Display Shouldn’t Be Either

Build the best UGC displays for your business and your customers from more than 3,000 options – and make decisions based on critical display performance analytics data highlighting what actually drives conversions.

With PowerReviews, precisely size the impact of each component of your specific UGC displays and build yours accordingly.

ANALYZE

The Best Ratings & Reviews Strategies are Built on Data

UGC collection and display performance analytics ensure you focus on capturing and serving content that is most impactful on driving conversions. Our analytics include:

  • Collection strategy impact
  • Review, Q&A and Image/Video coverage
  • UGC sourcing reporting (i.e. native vs sampling vs syndicated)
  • Syndication effectiveness reporting
  • UGC shopper interaction analytics
  • Review volume impact
  • Conversion rate impact
BJ’s Wholesale: How UGC Display Boosts Conversion
  • 136% increase in conversion when visitors interact with some form of UGC
  • 176% increase in conversion when visitors interact with Q&A
“Those are just a couple of the positive stats that we’ve seen, and they just seem crazy, but it does go to show you the power of what UGC can do for you. At the end of the day, people are going to trust people.”
Josh Pinsonneault
Josh PinsonneaultDigital Experience Manager, BJ's Wholesale Club
“Right off the bat, we could see that consumers who viewed our user-generated content we collected converted at a higher rate than our site average with the PowerReviews back-end data.”
Megh BurgessEcommerce & Digital Marketing Manager, Zildjian
Megh Burgess
Case Study
The North Face: Build the Best Program for Your Business Growth
“Keeping the site on brand is very important to the North Face. We consistently reinvent our style to match both what we believe our customers are expecting but also what TNF represents. We’ve worked with PowerReviews to customize the fit and finish for these elements and we feel like it’s super critical in how the PDP is viewed today…we feel like we’re in a really sweet spot right now in terms of styling.”
Ryan Leglu
Ryan LegluDirector of eCommerce Operations, The North Face
UGC SYNDICATION

Share More & Better Content

PowerReviews syndicates more UGC to more places. We combine an extensive network with the work to ensure we maximize the volume of UGC that you syndicate – rather than relying on UPC match alone.

MORE FOR RETAILERS

40% Increase

John Lewis Partnership experienced 40% increase in inbound syndicated review volume with PowerReviews vs. previous provider
MORE FOR BRANDS

89% Increase

Mizuno increased outbound syndicated review volumes 89% after transitioning to PowerReviews
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INCREASE SITE TRAFFIC

Enhance SEO to Drive More Buyers to Your Product Pages

Our platform is built to create the best possible SEO outcomes. Improve how you rank, incorporate imagery and star ratings, and optimize for Google Seller Ratings.

0 %
of all traffic occurs on product pages with reviews.
Source: Analysis of 1.5MM+ product pages running PowerReviews UGC display technology (June - December 2021)
Success Story
“PowerReviews has delivered a significant uplift to how Google views the authority of our site due to the high percentage of high-quality and well displayed reviews.”
Amanda Everse
Amanda EverseSEO Manager, Gardener’s Supply Company
Read Case Study
Vendor Average Performance Impact (ms) % Difference in Avg Performance Impact
PowerReviews 104
Bazaarvoice 170 63% more strain on your site’s performance
Yotpo 199 91% more strain on your site’s performance
Source: YOTTAA 2022 Ecommerce Technology Index
BEST TECH

Fastest Load Times in the Industry

PDP load speed can be the difference between making a sale and losing a customer forever. Our displays are not only the most flexible, they are also built with the lightest code.

Web Accessibility and Data Compliance

As an enterprise-grade platform used globally, we adhere to all the major guidelines and legislation you need to worry about.

  • Adherence to WCAG 2.1 and ADA guidelines (which we constantly monitor to ensure this remains the case)
  • Fully GDPR compliant
  • Fully CCPA compliant

Our Ratings & Reviews Platform Also Includes:

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THE BEST TECH + THE BEST SUPPORT

Build the best program for your business.

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