Skechers, a leading global brand in the lifestyle footwear industry, designs, develops and markets lifestyle footwear. Their global success stems from its ability to offer customers a high-quality shopping experience across channels.


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Enhanced CX

Skechers sought a solution to provide the most relevant information on their product pages to help shoppers make informed purchase decisions.


Faster Answers

To keep consumers on their site and increase the likelihood of conversion, Skechers leveraged Q&A to provide fast answers to purchase-blocking questions.


Conversion Lift

Skechers saw a lift in conversion on their products and the volume of customer support inquiries reduced considerably as consumers turned to Q&A for product answers.

Skechers by the Numbers

Email Engagement


Open rate of answer email

Sales Influence


Conversion increase for products with Q&A

Conversion Impact


Conversion rate from answer notification email

verified buyer skechers example
desktop question and answers page for skechers
mobile questions and answers example for skechers


Tim Lakin headshot

With Questions & Answers we were able to boost our rankings in Google’s organic search for the keyword 'shoes' to be on the first page of results.

Tim Lakin
Ecommerce Merchandising Manager

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