APPAREL & FOOTWEAR SUCCESS STORY

Skechers

Skechers, a leading global brand in the lifestyle footwear industry, designs, develops and markets lifestyle footwear. Their global success stems from its ability to offer customers a high-quality shopping experience across channels.

Products Used

skechers success story hero image
Opportunity

Enhanced CX

Skechers sought a solution to provide the most relevant information on their product pages to help shoppers make informed purchase decisions.

Solution

Faster Answers

To keep consumers on their site and increase the likelihood of conversion, Skechers leveraged Q&A to provide fast answers to purchase-blocking questions.

Results

Conversion Lift

Skechers saw a lift in conversion on their products and the volume of customer support inquiries reduced considerably as consumers turned to Q&A for product answers.

Skechers by the Numbers

Email Engagement

80%

Open rate of answer email

Sales Influence

32%

Conversion increase for products with Q&A

Conversion Impact

51%

Conversion rate from answer notification email

verified buyer skechers example
desktop question and answers page for skechers
mobile questions and answers example for skechers

Testimonial

Tim Lakin headshot

With Questions & Answers we were able to boost our rankings in Google’s organic search for the keyword “shoes” to be on the first page of results.

Tim Lakin
Ecommerce Merchandising Manager

Read More Stories

maesa makeup and mirror hero image

Maesa

Check out how a health & beauty leader leverages sampling to drive buyer confidence, especially for new product launches.

nutrisystem success stories hero image

Nutrisystem

Learn about Nutrisystem’s success with review collection to increase their conversion and also creating a sense of community with Q&A.

room and board success story hero image

Room & Board

Find out how a furniture manufacturer and retailer combines reviews with Q&A to drive conversion and influence online and offline sales.

This site and our services use cookies and other technologies to collect and/or store information on your computer. Some are essential to make our site work while others improve your experience. Read our Privacy Policy and Cookie Policy to learn more.