UGC Benchmarks

Raising the Bar for UGC

Aggregate standards and breakdowns by industry.

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UGC Benchmarks: Review Influence on Online Traffic to Product Pages

More Reviews and Stronger Average Ratings Increase Product Page Visits

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Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift

Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion

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Q&A: Av. Interactor and Impression Conversion Lift

A Q&A Impression Lifts Conversion by 51%, While a Q&A Interaction Lift Conversion 138%

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SEO Lamp Search Results with star ratings on PLAs

Ratings & Reviews: Av. Interactor and Impression Conversion Lift

Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%

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Ratings & Reviews Benchmarks: Visual UGC

Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%

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Ratings & Reviews Benchmarks: Review Length

The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum

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Ratings & Reviews Benchmarks: Review Volume

The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations

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Ratings & Reviews Benchmarks: Average Av. Rating

Across Verticals, Average eCommerce Product Rating is 4.5 Stars

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Ratings & Reviews Benchmarks: Average Rating Impact on Conversion

The Sweet Spot for conversion is 4.75-4.99 stars​

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