UGC Benchmarks
Raising the Bar for UGC
Aggregate standards and breakdowns by industry.
- All
- Brand Health Index
- Category Scorecard
- UGC Benchmarks
- All
- Brand Health Index
- Category Scorecard
- UGC Benchmarks
2023 Amazon Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
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2023 Walmart.com Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
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Ratings & Reviews Snapshot: Shoes
Almost all (98%) of consumers read ratings and reviews at least sometimes when shopping for footwear online. 85% do so regularly or always.
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Ratings & Reviews Snapshot: Apparel
The fast pace and seasonal nature of the fashion industry makes the apparel category highly competitive. You need to understand how you stack up against ...
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Footwear Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Footwear category
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Ratings & Reviews Snapshot: CPG
A major challenge for CPG brands is determining how to stand out among their competitors on the digital shelf. Understanding what it takes in your ...
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Ratings & Reviews Snapshot: Toys
When you’re managing marketing for a toy brand, you need to know where you stand among the competition.
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Brand Health Index: Alcohol Edition
In this report, we rank 90+ brands based on Ratings and Reviews footprint across wine, beer and spirits categories while highlighting key benchmarks.
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How to Build a Scorecard
When selling their products through a retailer, brands are essentially putting their items on a giant shelf and need to make sure they stand out. ...
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