UGC Benchmarks

Raising the Bar for UGC

Aggregate standards and breakdowns by industry.

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Ratings & Reviews Benchmarks: Visual UGC

Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%

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Ratings & Reviews Benchmarks: Review Length

The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum

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Ratings & Reviews Benchmarks: Review Volume

The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations

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Ratings & Reviews Benchmarks: Average Av. Rating

Across Verticals, Average eCommerce Product Rating is 4.5 Stars

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Ratings & Reviews Benchmarks: Average Rating Impact on Conversion

The Sweet Spot for conversion is 4.75-4.99 stars​

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2022 Brand Health Index: Coffee & Cereal Edition

Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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Brand Health Index: Bath & Body Edition 2021

Beauty Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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Brand Health Index: Electronics Edition 2021

Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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