UGC Benchmarks
Raising the Bar for UGC
Aggregate standards and breakdowns by industry.
Get notified about the latest updates:
Ratings & Reviews Benchmarks: Visual UGC
Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%
Ratings & Reviews Benchmarks: Review Length
The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum
Ratings & Reviews Benchmarks: Review Volume
The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations
Ratings & Reviews Benchmarks: Average Av. Rating
Across Verticals, Average eCommerce Product Rating is 4.5 Stars
Ratings & Reviews Benchmarks: Average Rating Impact on Conversion
The Sweet Spot for conversion is 4.75-4.99 stars
2022 Brand Health Index: Coffee & Cereal Edition
Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
Brand Health Index: Bath & Body Edition 2021
Beauty Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
Brand Health Index: Electronics Edition 2021
Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces