A Q&A Impression Lifts Conversion by 51%, While a Q&A Interaction Lift Conversion 138%

Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%

Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%

The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum

The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations

Across Verticals, Average eCommerce Product Rating is 4.5 Stars

The Sweet Spot for conversion is 4.75-4.99 stars​