Building a Ratings & Reviews Program
The Complete Guide to Ratings & Reviews
Optimize your Ratings and Reviews strategy. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
What should you include on your review collection form?
Optimizing your review collection form is key to generating rich, detailed reviews that boost conversion and fuel informed purchase decisions.
Why You Should Double Down on Product Reviews in a Downturn
Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.
Fundamental Impact of Ratings & Reviews
Survey: The Ever-Growing Power of Reviews (2023 Edition)
How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.
How User-Generated Content Impacts Conversion: 2023 Edition
A complete breakdown of how interacting with user-generated content impacts conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during the entire year of 2022.
UGC Benchmarks: Review Influence on Online Traffic to Product Pages
More Reviews and Stronger Average Ratings Increase Product Page Visits
Benchmarking Ratings & Reviews Footprint
The Power of Review Volume & Recency
How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
Beyond the Basics: Key Information Shoppers Look for in Product Reviews
What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.
Ratings & Reviews Benchmarks: Average Rating Impact on Conversion
The Sweet Spot for conversion is 4.75-4.99 stars
Ratings & Reviews Benchmarks: Average Av. Rating
Across Verticals, Average eCommerce Product Rating is 4.5 Stars
Ratings & Reviews Benchmarks: Review Volume
The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations
Ratings & Reviews Benchmarks: Review Length
The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum
Ratings & Reviews in the Customer Journey
From Discovery to Purchase: Key Digital & Physical Influences on the Customer Journey
How shoppers discover, browse, research, and buy products both online and in-store, according to a survey of nearly 13,000 consumers in the US
How Reviews Influence Purchase Behavior Throughout the Funnel
There’s no doubt many factors impact a shopper’s behavior across the purchase journey. But some strategies are proven to hold more power than others.
Authenticity and Consumer Trust
How Fake Reviews Destroy Consumer Trust – and How Brands and Retailers Can Combat Them
The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according to a survey of nearly 13,000 US shoppers.
The Growing Threat of Fake Reviews for Brands and Retailers in the UK
Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK