Building a Ratings & Reviews Program
Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
Optimizing your review collection form is key to generating rich, detailed reviews that boost conversion and fuel informed purchase decisions.
Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.
Fundamental Impact of Ratings & Reviews
How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.
A complete breakdown of how interacting with user-generated content impacts conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during the entire year of 2022.
More Reviews and Stronger Average Ratings Increase Product Page Visits
Benchmarking Ratings & Reviews Footprint
What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.
The Sweet Spot for conversion is 4.75-4.99 stars
Ratings & Reviews in the Customer Journey
How shoppers discover, browse, research, and buy products both online and in-store, according to a survey of nearly 13,000 consumers in the US
There’s no doubt many factors impact a shopper’s behavior across the purchase journey. But some strategies are proven to hold more power than others.
Authenticity and Consumer Trust
The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according to a survey of nearly 13,000 US shoppers.
Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK