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The Digital Go-to-Market: Shoppers Now Buying Groceries Online at More Than Four Times the Rate of Purchase in 2017

New survey of 11,000+ consumers highlights the pervasive shift to digital two years following the onset of the pandemic. Ratings and reviews offers grocers exceptional customer engagement opportunity in this new digital-first era.

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Survey: ‘Stale’ Product Reviews Are a Big Turn-Off for Shoppers

Review volume is key, but recency counts too: Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year

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New Consumer Survey: Missing Product Questions & Answers Raises Suspicions in 1 Out of 4 Online Shoppers

Study of 7,528 consumers reveals how online shoppers rely heavily on
Q&A content when making buying decisions

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PowerUP Virtual Conference

Oct 5-6, 2021 // No slides, 30-minute discussion format, totally free, no travel required.

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PowerReviews Appoints New Technology and Product Leader

Industry veteran Joe Henson joins User-Generated Content vendor from Label Insight to spearhead product innovation.

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What Google’s Products Review Update Means for Brands and Retailers

Learn how our review displays are already engineered to satisfy Google’s requirements for useful, thoughtful, and detailed review content.

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Survey of More than 6,500 Consumers Reveals Increasing Importance of Product Reviews to Establish Trust, Drive Purchase Behavior

Ratings and reviews now usurp price, free shipping, brand and friend and family recommendations in influencing online purchase decisions

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PowerReviews Market Trends Snapshot – April 2021

Continuing normalization of increased online sales and bigger review influence on purchase behavior

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New Consumer Survey of Nearly 8,000 Grocery Shoppers Reveals Astounding Ecommerce Shift in the Post-Pandemic Retail Era

Consumers now shopping online at 4.3x the rate they were in 2017, but in-store is still popular, with 95% saying they combine physical and digital grocery shopping

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