Company & Product News
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Almost 9 in 10 shoppers say they spend more or the same on beauty products online than before pandemic; 2 in 5 more likely to buy beauty products for the first time than pre-Covid; ratings and reviews critical to buying decisions
Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate UGC to aid conversions and sales.
Ecommerce purchase volumes surge at a far more pronounced rate than in 2019; review influence on purchase decisions also increases significantly as predicted.
New Research Shows Holiday Spending will Increase or Stay the Same for Three-Quarters of US Consumers This Year
Overall spending levels in line with previous years, but shopping will start earlier and be far more focused online.