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PowerReviews Market Trends Snapshot – March 2021

Purchase volumes and site traffic return to pre-Holidays “norms” but review submission surges.

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New Consumer Survey of 10,000 Beauty Shoppers Reveals Extent of Shift Online

Almost 9 in 10 shoppers say they spend more or the same on beauty products online than before pandemic; 2 in 5 more likely to buy beauty products for the first time than pre-Covid; ratings and reviews critical to buying decisions

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New Research Delves Inside the Mind of Reviewers to Reveal the Psychology Behind Consumer Advocacy

Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate UGC to aid conversions and sales.

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PowerReviews Market Trends Snapshot – January 2021

Post-Holiday Edition: Review Submission Volumes Surge

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Market Trends Snapshot – December 2020, Cyber 5 Edition

Ecommerce purchase volumes surge at a far more pronounced rate than in 2019; review influence on purchase decisions also increases significantly as predicted.

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PowerReviews Market Trends Snapshot – November 2020

Ecommerce sales volumes rise in advance of Holidays; reviews 25% more likely to drive online conversions compared to a year ago.

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PowerReviews Market Trends Snapshot – October 2020

Ecommerce sales volumes now stable for fourth month running as thoughts turn to Holidays

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New Research Shows Holiday Spending will Increase or Stay the Same for Three-Quarters of US Consumers This Year

Overall spending levels in line with previous years, but shopping will start earlier and be far more focused online.

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PowerReviews Market Trends Snapshot – September 2020

Ecommerce purchase volumes stable for third month running as “new normal” well and truly takes hold.

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