Best Practices

The Complete Guide to Ratings & Reviews (2022 Edition)

Optimize your Ratings and Reviews strategy for 2022. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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When Review Recency and Volume Matter Most

By generating a steady stream of reviews, you can achieve both your volume and recency goals. By doing so, you’ll better meet shopper expectations – and grow your sales.

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From Gen Z to Boomers: The Value of Review Recency Across Generations

Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.

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How many reviews do I need for my products?

The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many!

But let’s be real: a vague answer like “as many as possible” isn’t exactly helpful when you’re determining your review generation goals. Sure, one is better than none. But what number will ensure you achieve maximum ROI from your efforts?

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Recent Reviews Matter Most if You Are Trying to Win Over New Customers

To ensure reviews positively impact purchasing decisions, brands and retailers must implement strategies to consistently bring in a steady stream of fresh reviews, and make those reviews easy for customers to find.

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Is Review Recency as Important to Consumers as Review Volume?

Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?

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The Complete Guide to Ratings & Reviews (2022 Edition)

Optimize your Ratings and Reviews strategy for 2022. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

Read More →

Ratings & Reviews: Best Practices for Footwear Brands

Discover best practices for collecting, displaying, and leveraging reviews in the footwear space, using real-world examples from successful brands.

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Combat Fake Reviews: Authenticity & UGC are Key to Winning Over Consumers (& the FTC)

How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content moderation.

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How to Leverage Social to Sell More Online

Read on as we review the power of socially generated UGC, and how brands can leverage UGC imagery to boost sales this holiday season.

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