Best Practices

The Complete Guide to Ratings & Reviews (2023 Edition)

Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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What should you include on your review collection form?

Optimizing your review collection form is key to generating rich, detailed reviews that boost conversion and fuel informed purchase decisions.

Key Ingredients for Winning Product Listing Pages

Read on to explore why PLPs matter, and learn 14 key components that’ll improve the performance of yours (with plenty of real-life examples of these components in action).

The Complete Guide to Ratings & Reviews (2023 Edition)

Top Product Insights Hidden in Your Review Content

Reviews – when analyzed in the appropriate manner – contain a lot of the information you need to understand and improve your products. Here are the seven top insights you can glean.

Web/Retailer Presence (SEO) & Reviews: 7 Metrics to Optimize

Analyzing your UGC can yield valuable insights into how to improve your SEO even further. Read on as we share seven UGC metrics to watch to improve your web presence, both on your own website and that of your retail partners.

4 Best Practices to Set Your Next Product Launch up for Success

A great product doesn’t guarantee sales. By adopting these proven practices, you’ll set yourself up for the most successful product launch possible.

Browsers to Buyers: Key Influences on the Customer Journey

Whether shoppers are browsing online, in-store or both, their journeys are full of twists, turns and multiple channels. Below are some quick tips for brands based on our recent customer journey survey of 13,000 US consumers.