Best Practices

The Complete Guide to Ratings & Reviews (2023 Edition)

Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

3 Reasons Negative Reviews Aren’t So Spooky

Negative feedback often give brands and retailers the creeps: Here’s why you should consider 1-star reviews a treat (not a trick)

How Fake Reviews Destroy Consumer Trust – and How Brands and Retailers Can Combat Them

The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according ...

Why You Should Double Down on Product Reviews in a Downturn

Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.

Review Collection: 10 Metrics to Watch

Read on as we share ten review collection metrics you should be watching, why they matter, and how to improve yours.

Visual UGC & Social Curation: Not Just for Fashion Brands Anymore

Social curation – or the process of sourcing real-life imagery and videos of your products from social channels like Instagram – can help brands establish ...

Top Must-Haves for Product Detail Pages that Convert

In this guide, we’ll discuss why it’s critical to continuously optimize product details pages – as well as the 10 key ingredients of PDPs that ...

5 Innovative Reports to Level Up Your Ratings & Reviews Program

Here are five very specific reports that will help you level up your entire Ratings and Reviews program, ensuring you optimize for review collection and ...

The Conversion Impact of User-Generated Content: The Complete Breakdown for 2022

A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 ...

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When Review Recency and Volume Matter Most

By generating a steady stream of reviews, you can achieve both your volume and recency goals. By doing so, you’ll better meet shopper expectations – ...