Best Practices

The Complete Guide to Ratings & Reviews (2022 Edition)

Optimize your Ratings and Reviews strategy for 2022. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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How the Right Incentive Can Help You Generate More Reviews

We know incentives are enough to motivate 73% of consumers to write reviews. But what incentives actually work?

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8 Email Subject Line Dos & Don’ts for Stronger Review Collection

If you want to increase your email open rates, it all comes down to your subject line. So if you want more reviews, you need to optimize your email subject lines. Here are eight dos and don’ts to help you do just that.

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21 Real-Life Examples of Brands & Retailers Using Reviews in Their Marketing for 2021

Check out these real-world examples of clients who successfully repurposed reviews in email, social media, website, product displays and packaging, and other marketing communications.

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Millennial Shoppers & Reviews: A Deep Dive

There’s no denying that the shopping habits of Millennial consumers are vastly different from those of the generations that came before them. In order to attract and retain Millennial shoppers, brands and retailers must understand these key differences, and adapt their strategies accordingly.

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The Impact of Review Volume on Conversion: Is More Really Better?

Our latest findings on the impact of review volume on conversion, broken down by industry, with tips for boosting your own review count and quality.

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The Top 5 Reasons Shoppers Write Reviews

In this post, we’ll zero in further to explore the top five reasons shoppers write reviews — and how your brand can leverage these motivations to start generating a higher volume of this conversion-boosting content.

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