The Complete Guide to Ratings & Reviews (2023 Edition)
Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
- All
- Analyze
- Collect
- Display
- Guides
- Recommended Reads
- SEO
- All
- Analyze
- Collect
- Display
- Guides
- Recommended Reads
- SEO
Why You Should Double Down on Product Reviews in a Downturn
Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.
Review Collection: 10 Metrics to Watch
Read on as we share ten review collection metrics you should be watching, why they matter, and how to improve yours.
Visual UGC & Social Curation: Not Just for Fashion Brands Anymore
Social curation – or the process of sourcing real-life imagery and videos of your products from social channels like Instagram – can help brands establish trust, lift conversions, and stimulate product discovery.
Top Must-Haves for Product Detail Pages that Convert
In this guide, we’ll discuss why it’s critical to continuously optimize product details pages – as well as the 10 key ingredients of PDPs that convert (with real-life examples of these ingredients in action).
5 Innovative Reports to Level Up Your Ratings & Reviews Program
Here are five very specific reports that will help you level up your entire Ratings and Reviews program, ensuring you optimize for review collection and display – and in turn conversion – success.
The Conversion Impact of User-Generated Content: The Complete Breakdown for 2022
A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during 2021.
When Review Recency and Volume Matter Most
By generating a steady stream of reviews, you can achieve both your volume and recency goals. By doing so, you’ll better meet shopper expectations – and grow your sales.
From Gen Z to Boomers: The Value of Review Recency Across Generations
Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
How many reviews do I need for my products?
The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many!
But let’s be real: a vague answer like “as many as possible” isn’t exactly helpful when you’re determining your review generation goals. Sure, one is better than none. But what number will ensure you achieve maximum ROI from your efforts?
