Best Practices

The Complete Guide to Ratings & Reviews (2023 Edition)

Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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What’s the right volume of reviews to collect?

The quantity of reviews available for a given product matters to shoppers. But what number should you aim for, and how does review volume impact conversion?

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Build a Review Collection Form that Generates Better Quality Reviews

Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?

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Why Your UGC Strategy Should Incorporate Visual Media Collection

Social media and the accessibility of smartphones has raised consumer expectations when it comes to product photos and videos. They now matter. A lot.

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Review Display: 10 Metrics to Watch

Ten review display metrics that can provide key insights into your customers’ shopping behavior, and what you can be doing to increase their chances of conversion when they arrive on your product page.

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3 Reasons Negative Reviews Aren’t So Spooky

Negative feedback often give brands and retailers the creeps: Here’s why you should consider 1-star reviews a treat (not a trick)

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How Fake Reviews Destroy Consumer Trust – and How Brands and Retailers Can Combat Them

The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according to a survey of nearly 13,000 US shoppers.

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Why You Should Double Down on Product Reviews in a Downturn

Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.

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Review Collection: 10 Metrics to Watch

Read on as we share ten review collection metrics you should be watching, why they matter, and how to improve yours.

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Visual UGC & Social Curation: Not Just for Fashion Brands Anymore

Social curation – or the process of sourcing real-life imagery and videos of your products from social channels like Instagram – can help brands establish trust, lift conversions, and stimulate product discovery.

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