Best Practices

The Complete Guide to Ratings & Reviews (2022 Edition)

Optimize your Ratings and Reviews strategy for 2022. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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  • SEO

How to Create a Winning UGC Program for Grocery Products (and Why You Need One)

In this guide, we’ll explore why UGC matters for grocery, as well as how to build an effective UGC program that helps you attract and convert grocery shoppers — wherever they choose to shop for your products.

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Why (and How) to Incorporate UGC Into Your Customer Loyalty Strategy

Let’s explore why brands should incorporate UGC into their existing loyalty programs — and how to go about doing it. 

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16 Ways Ratings & Reviews Drive Growth for Financial Services

Read on as we share ideas and best practices for financial services companies to collect, display, and leverage reviews throughout their marketing.

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UGC Holiday Best Practices: Your 2021 Guide

Learn how to optimize your Ratings & Reviews program in advance of the upcoming holiday shopping season.

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The Definitive Guide to Product Sampling for Reviews

Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great product sampling campaign that yields a high volume of quality content.

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How to Enhance SEO On Your Product Pages to Maximize Traffic

Here are the 5 essential SEO elements to include on your product pages for improved rankings, traffic, and conversions.

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How the Right Incentive Can Help You Generate More Reviews

We know incentives are enough to motivate 73% of consumers to write reviews. But what incentives actually work?

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8 Email Subject Line Dos & Don’ts for Stronger Review Collection

If you want to increase your email open rates, it all comes down to your subject line. So if you want more reviews, you need to optimize your email subject lines. Here are eight dos and don’ts to help you do just that.

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21 Real-Life Examples of Brands & Retailers Using Reviews in Their Marketing for 2021

Check out these real-world examples of clients who successfully repurposed reviews in email, social media, website, product displays and packaging, and other marketing communications.

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