Best Practices

The Complete Guide to Ratings & Reviews (2023 Edition)

Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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Recent Reviews Matter Most if You Are Trying to Win Over New Customers

To ensure reviews positively impact purchasing decisions, brands and retailers must implement strategies to consistently bring in a steady stream of fresh reviews, and make those reviews easy for customers to find.

Is Review Recency as Important to Consumers as Review Volume?

Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?

Ratings & Reviews: Best Practices for Footwear Brands

Discover best practices for collecting, displaying, and leveraging reviews in the footwear space, using real-world examples from successful brands.

Combat Fake Reviews: Authenticity & UGC are Key to Winning Over Consumers (& the FTC)

How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content moderation.

How to Leverage Social to Sell More Online

Read on as we review the power of socially generated UGC, and how brands can leverage UGC imagery to boost sales this holiday season.

How to Create a Winning UGC Program for Grocery Products (and Why You Need One)

In this guide, we’ll explore why UGC matters for grocery, as well as how to build an effective UGC program that helps you attract and convert grocery shoppers — wherever they choose to shop for your products.