Best Practices

The Complete Guide to Ratings & Reviews (2023 Edition)

Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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Combat Fake Reviews: Authenticity & UGC are Key to Winning Over Consumers (& the FTC)

How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content moderation.

How to Leverage Social to Sell More Online

Read on as we review the power of socially generated UGC, and how brands can leverage UGC imagery to boost sales this holiday season.

How to Create a Winning UGC Program for Grocery Products (and Why You Need One)

In this guide, we’ll explore why UGC matters for grocery, as well as how to build an effective UGC program that helps you attract and convert grocery shoppers — wherever they choose to shop for your products.

Why (and How) to Incorporate UGC Into Your Customer Loyalty Strategy

Let’s explore why brands should incorporate UGC into their existing loyalty programs — and how to go about doing it.

16 Ways Ratings & Reviews Drive Growth for Financial Services

Read on as we share ideas and best practices for financial services companies to collect, display, and leverage reviews throughout their marketing.

UGC Holiday Best Practices

Learn how to optimize your Ratings & Reviews program in advance of the upcoming holiday shopping season.

The Definitive Guide to Product Sampling for Reviews

Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great product sampling campaign that yields a high volume of quality content.