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How User-Generated Content Impacts Conversion: 2023 Edition
A complete breakdown of how interacting with user-generated content impacts conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during the entire year of 2022.
What Gen Z Shoppers Want from Reviews – and How This Content Shapes Purchase Behavior
Here’s a snapshot of how Gen Z shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
Health & Beauty Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Health & Beauty category
Why Do Shoppers Return Purchases, and How Can Brands and Retailers Reduce Returns
The main return habits of consumers and what brands and retailers can do to reduce their likelihood, according to a survey of 9,000+ consumers.
What Motivates Shoppers to Write Reviews in 2023?
The ideal conditions for generating a higher volume of quality reviews, based on a survey of more than 9,000 US shoppers.
What should you include on your review collection form?
Optimizing your review collection form is key to generating rich, detailed reviews that boost conversion and fuel informed purchase decisions.
Key Ingredients for Winning Product Listing Pages
Read on to explore why PLPs matter, and learn 14 key components that’ll improve the performance of yours (with plenty of real-life examples of these components in action).
The Complete Guide to Ratings & Reviews (2023 Edition)
Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
Walmart.com Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
