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  • All
  • Best Practices
  • Blog
  • Consumer Research
  • Insights
  • News
  • UGC Benchmarks
  • Webinars

The Conversion Impact of User-Generated Content: The Complete Breakdown for 2022

A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during 2021.

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Ratings & Reviews Benchmarks: Visual UGC

Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%

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Ratings & Reviews Benchmarks: Review Length

The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum

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Ratings & Reviews Benchmarks: Review Volume

The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations

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Ratings & Reviews Benchmarks: Average Av. Rating

Across Verticals, Average eCommerce Product Rating is 4.5 Stars

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Ratings & Reviews Benchmarks: Average Rating Impact on Conversion

The Sweet Spot for conversion is 4.75-4.99 stars​

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2022 Brand Health Index: Coffee & Cereal Edition

Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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The Digital Go-to-Market: Shoppers Now Buying Groceries Online at More Than Four Times the Rate of Purchase in 2017

New survey of 11,000+ consumers highlights the pervasive shift to digital two years following the onset of the pandemic. Ratings and reviews offers grocers exceptional customer engagement opportunity in this new digital-first era.

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Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era

The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers

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