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How COVID-19 Changed Online Reviews

Do ratings and reviews matter more or less in a global pandemic? Do they have a stronger impact on conversions than before? Here’s what we foun…

New Consumer Survey of 10,000 Beauty Shoppers Reveals Extent of Shift Online

Almost 9 in 10 shoppers say they spend more or the same on beauty products online than before pandemic; 2 in 5 more likely to buy beauty products…

The Changing Face of the Beauty Shopper

How today’s consumers are shopping for beauty products in the midst of the COVID-19 pandemic, according to research of 10,000+ shoppers.…

How to Collect Reviews as a Non-eCommerce Company

You don’t need a transactional website to collect reviews. There are plenty of success stories from non-ecommerce brands who collect real, posi…

New Research Delves Inside the Mind of Reviewers to Reveal the Psychology Behind Consumer Advocacy

Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate UGC to aid conversions and sales.…

Why Do Consumers Provide Product Ratings & Reviews?

A survey of more than 10,000 consumers to help you understand what motivates shoppers to submit Ratings and Reviews and other types of User-Gener…

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