Customer Engagement Resources Library

Grocery and CPG: Key Shopping Trends in 2023

Our survey of more than 17,500 grocery and CPG shoppers takes a deep dive into how consumers browse and buy groceries online and in-store.

How to Build a Scorecard

When selling their products through a retailer, brands are essentially putting their items on a giant shelf and need to make sure they stand out.

Collecting and displaying user-generated content is one of the most impactful ways to drive sales.

UGC Best Practices: Getting Started for Retailers

For retailers specifically, there are some critical and proven best practices for getting started with UGC and reviews.

Survey: The Ever-Growing Power of Reviews (2023 Edition)

How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.

What You Need to Know About Boomers and Reviews

Here’s a snapshot of how Boomers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.

Auto Parts & Tires Scorecard

Wondering how your UGC program stacks up? Here are benchmarks for the Auto Parts category

Gen X and Reviews: A Primer for Brands and Retailers

Here’s a snapshot of how Gen X shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.