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  • All
  • Best Practices
  • Blog
  • Consumer Research
  • Insights
  • News
  • UGC Benchmarks
  • Webinars

Top Must-Haves for Product Detail Pages that Convert

In this guide, we’ll discuss why it’s critical to continuously optimize product details pages – as well as the 10 key ingredients of PDPs that convert (with real-life examples of these ingredients in action).

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Meeting Beauty Shopper Digital Expectations in a Post-Pandemic World

How COVID continues to impact how and where consumers shop for beauty products, according to research from 11,000+ shoppers.

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PowerReviews and Albertsons Companies Partner to Launch Product Ratings and Reviews to the Grocer’s Retail Websites

Consumers nationwide can now read and provide authentic product ratings and reviews when shopping online.

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5 Innovative Reports to Level Up Your Ratings & Reviews Program

Here are five very specific reports that will help you level up your entire Ratings and Reviews program, ensuring you optimize for review collection and display – and in turn conversion – success.

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The Conversion Impact of User-Generated Content: The Complete Breakdown for 2022

A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during 2021.

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Ratings & Reviews Benchmarks: Visual UGC

Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%

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Ratings & Reviews Benchmarks: Review Length

The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum

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Ratings & Reviews Benchmarks: Review Volume

The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations

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Ratings & Reviews Benchmarks: Average Av. Rating

Across Verticals, Average eCommerce Product Rating is 4.5 Stars

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