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- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
How Q&A Boosts Shoppers’ Confidence and Conversion Rates
Our survey of nearly 16,000 consumers in the US breaks down how they interact with Q&A, why they value this content, and how it influences their purchase behavior.
The Complete Guide to Ratings & Reviews (2024 Edition)
Optimize your Ratings and Reviews strategy for 2024. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
The Role and Impact of User-Generated Visual Content on Shopper Behavior
Our survey of nearly 16,000 US consumers, explores the value consumers place on user-generated photos and videos and how it impacts purchase behavior.
2023 Amazon Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
2023 Walmart.com Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
Ratings & Reviews Snapshot: Shoes
Almost all (98%) of consumers read ratings and reviews at least sometimes when shopping for footwear online. 85% do so regularly or always.
2023 Holiday Shopping Trends
In our latest survey, we look closer at how much consumers plan to spend during the 2023 Holidays, where they plan to spend their holiday shopping dollars, and what factors will influence their purchase decisions.
Ratings & Reviews Snapshot: Apparel
The fast pace and seasonal nature of the fashion industry makes the apparel category highly competitive. You need to understand how you stack up against other brands within your category.
Sick of returns? PowerReviews is the cure!
More than ⅔ of shoppers say the ability to read ratings and reviews prior to purchase decreases their likelihood to make a return.
