Customer Engagement Resources Library

The Importance of Review Recency and Volume Among UK Shoppers

The value shoppers place on review recency and volume – and how each factor impacts purchase behaviour, based on a survey of more than 3,200 consumers in the UK

2022 Holiday Shopping Trends

Here’s a snapshot of when consumers will start checking off their lists, where they’ll shop, how much they’ll spend, and what will fuel their purchase decisions, according to 12,866 U.S. shoppers.

UGC Benchmarks: Review Influence on Online Traffic to Product Pages

More Reviews and Stronger Average Ratings Increase Product Page Visits

The Growing Threat of Fake Reviews for Brands and Retailers in the UK

Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK

Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift

Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion

Visual UGC & Social Curation: Not Just for Fashion Brands Anymore

Social curation – or the process of sourcing real-life imagery and videos of your products from social channels like Instagram – can help brands establish trust, lift conversions, and stimulate product discovery.

2022 Guide to a 5-Star Summer

No summer bummers here! We’re back with a hot list of the top-rated products and must have’s to make sure your summer is 5 stars, no matter your agenda.