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An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand an…

97% of consumers consult reviews before making a purchase. When adding reviews to your site, these are the 7 elements we typically recommend to i…

Continuing normalization of increased online sales and bigger review influence on purchase behavior…

Consumers now shopping online at 4.3x the rate they were in 2017, but in-store is still popular, with 95% saying they combine physical and digita…

How the Covid era has shaped consumers’ grocery shopping habits, according to research of 8,000 U.S. shoppers.…