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  • All
  • Best Practices
  • Blog
  • Consumer Research
  • Insights
  • News
  • UGC Benchmarks
  • Webinars

The Importance of Review Recency and Volume Among UK Shoppers

The value shoppers place on review recency and volume – and how each factor impacts purchase behaviour, based on a survey of more than 3,200 consumers in the UK

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2022 Holiday Shopping Trends

Here’s a snapshot of when consumers will start checking off their lists, where they’ll shop, how much they’ll spend, and what will fuel their purchase decisions, according to 12,866 U.S. shoppers.

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UGC Benchmarks: Review Influence on Online Traffic to Product Pages

More Reviews and Stronger Average Ratings Increase Product Page Visits

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The Growing Threat of Fake Reviews for Brands and Retailers in the UK

Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK

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Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift

Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion

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Visual UGC & Social Curation: Not Just for Fashion Brands Anymore

Social curation – or the process of sourcing real-life imagery and videos of your products from social channels like Instagram – can help brands establish trust, lift conversions, and stimulate product discovery.

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2022 Guide to a 5-Star Summer

No summer bummers here! We’re back with a hot list of the top-rated products and must have’s to make sure your summer is 5 stars, no matter your agenda.

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The State of Apparel & Footwear Shopping in 2022

How consumers browse and buy clothing and footwear products, according to a survey of nearly 12,000 shoppers

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Q&A: Av. Interactor and Impression Conversion Lift

A Q&A Impression Lifts Conversion by 51%, While a Q&A Interaction Lift Conversion 138%

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