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  • All
  • Best Practices
  • Blog
  • Consumer Research
  • Insights
  • News
  • UGC Benchmarks
  • Webinars

Top Product Insights Hidden in Your Review Content

Reviews – when analyzed in the appropriate manner – contain a lot of the information you need to understand and improve your products. Here are the seven top insights you can glean.

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Web/Retailer Presence (SEO) & Reviews: 7 Metrics to Optimize

Analyzing your UGC can yield valuable insights into how to improve your SEO even further. Read on as we share seven UGC metrics to watch to improve your web presence, both on your own website and that of your retail partners.

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4 Best Practices to Set Your Next Product Launch up for Success

A great product doesn’t guarantee sales. By adopting these proven practices, you’ll set yourself up for the most successful product launch possible.

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Browsers to Buyers: Key Influences on the Customer Journey

Whether shoppers are browsing online, in-store or both, their journeys are full of twists, turns and multiple channels. Below are some quick tips for brands based on our recent customer journey survey of 13,000 US consumers.

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Competitor Product Performance: 7 Review-Grounded Metrics to Track

Read on as we share seven key metrics to watch to better understand your competitor’s product performance and brand health.

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How Reviews Minimize Returns

Better, more detailed reviews lead to more informed buyer decisions, meaning fewer returns

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What’s the right volume of reviews to collect?

The quantity of reviews available for a given product matters to shoppers. But what number should you aim for, and how does review volume impact conversion?

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Build a Review Collection Form that Generates Better Quality Reviews

Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?

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Why Your UGC Strategy Should Incorporate Visual Media Collection

Social media and the accessibility of smartphones has raised consumer expectations when it comes to product photos and videos. They now matter. A lot.

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