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  • All
  • Best Practices
  • Blog
  • Consumer Research
  • Insights
  • News
  • UGC Benchmarks
  • Webinars

Survey: ‘Stale’ Product Reviews Are a Big Turn-Off for Shoppers

Review volume is key, but recency counts too: Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year

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The Complete Guide to Ratings & Reviews (2022 Edition)

Optimize your Ratings and Reviews strategy for 2022. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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Ratings & Reviews: Best Practices for Footwear Brands

Discover best practices for collecting, displaying, and leveraging reviews in the footwear space, using real-world examples from successful brands.

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The Power of Review Volume & Recency

How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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Combat Fake Reviews: Authenticity & UGC are Key to Winning Over Consumers (& the FTC)

How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content moderation.

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How to Leverage Social to Sell More Online

Read on as we review the power of socially generated UGC, and how brands can leverage UGC imagery to boost sales this holiday season.

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Brand Health Index: Bath & Body Edition 2021

Beauty Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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How to Create a Winning UGC Program for Grocery Products (and Why You Need One)

In this guide, we’ll explore why UGC matters for grocery, as well as how to build an effective UGC program that helps you attract and convert grocery shoppers — wherever they choose to shop for your products.

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Why (and How) to Incorporate UGC Into Your Customer Loyalty Strategy

Let’s explore why brands should incorporate UGC into their existing loyalty programs — and how to go about doing it. 

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