CAUTION
only ecommerce BRANDS COMMITTED TO WINNING should scroll
![](https://www.powerreviews.com/wp-content/uploads/2022/10/zombie1-768x853.png)
REASON ONE
“The 5-Star Scaries”
Consumers think 5 star average ratings seem too good to be true.
5 star ratings = drop off in web traffic
![](https://www.powerreviews.com/wp-content/uploads/2022/08/ratingimpacttraffic-e1661533387264-768x428.png)
Impact of Average Rating on On-Page Conversion
5 star ratings = drop off in conversion
![](https://www.powerreviews.com/wp-content/uploads/2022/04/Conversion-Rate-v-Star-Rating-768x439.png)
REASON TWO
Negative Reviews Exorcise Nightmare Scenarios
![](https://www.powerreviews.com/wp-content/uploads/2022/10/zombie2-768x983.png)
Negative reviews have become eerily more important in recent times.
This is because they assure consumers they can live with worst-case scenarios.
How many consumers specifically seek out negative reviews?
0
%
TODAY
0
%
2018
0
%
2014
![](https://www.powerreviews.com/wp-content/uploads/2022/10/zombie3-768x1010.png)
REASON THREE
Negative Reviews a Superpower for Bigger Spenders
Consumers who spend more online are more likely to seek out one-star reviews.
Consumers who explicitly seek out 1-star reviews when searching review content
Average monthly spend: $0
42%
Average monthly spend: $1-$250
57%
Average monthly spend: $251-$500
65%
Average monthly spend: $501-$1,000
65%
Average monthly spend: $1,000+
71%
How to turn negative reviews into magic dust for your business
Display Them
- Consumers clearly find negative reviews useful so give them what they want
Respond to Them
- Show shoppers you care and/or have taken action
Analyze Them
- Identify and implement improvements to marketing, product and more.